Choosing what to wear for a special occasion is tricky no matter what age you are, but as HELLO!'s resident shopping editor, I'm here to help you by perusing the virtual aisles for some top picks. I've even looked towards the royals (my other specialist subject!) for some expert guidance as well.
And talking of experts, there was one person I really wanted to reach out to when it comes to the royals, and that's Samantha, she's the woman behind the popular Royal Fashion Daily Instagram account (formerly known as Royal Fashion Police). She's a marvel at documenting royal outfits, so I was desperate to know what the 50+ royals can teach us about getting dressed up for a special event.
Royal ladies over 50. From left to right we have Queen Mary of Denmark, 53, Queen Maxima of the Netherlands, 54, Duchess of Edinburgh, 60, Queen Letizia of Spain, 53
Samantha notes that it's all about choosing the right dress! She advises that you opt for "well-fitted, structured pieces like tailored coats and dresses that highlight your shape."
She added: "Don’t be afraid of vibrant colours - Queen Mary often wears bright blues, reds, and greens that make a statement. Add clean, minimal accessories to keep the look polished but not fussy and Opt for elegant, simple hairstyles to complement the outfit without overpowering it."
How I chose the best occasion wear dresses for older women
Flattering: I want this to be a stylish edit but I also want to make sure the dresses will be flattering, too. From long sleeves to high necklines and modest midi cuts, these are all the styles that flatter a variety of body shapes.
Cost: I've tried to choose dresses that you can wear time and time again so if they're a little more expensive, I'm hoping the investment will be worth it in the long run. I also looked at some of my favourite brands, and the ones that I trust.
Age appropiate: As you know, this edit is all about dresses handpicked with an age category in mind. I've tried to pick a mix of styles - after all, just because you've reached a certain age, doesn't necessarily mean you have to change your style. I'm hoping you'll get the inspiration that works FOR YOU.
I'm a big fan of Aspiga's dresses. Not only do they look good, but they're incredibly designed as well. I think this dress would be a fantastic occasion dress thanks to its jewel-like hue. Team with a pair of pointy kitten heels and a statement clutch bag.
This dress is guaranteed to make you feel good and it'll always be there for you - it's so timeless. The sheer sleeves will ensure you feel comfortable and you'll be able to dance all night in this dress. There are also other colours to choose from.
I've found the ideal dress for you if you want to look poised and elegant. Queens of Archive is a fabulous brand and the likes of Holly Willoughby, Ferne Cotton and Lisa Snowdon are all huge fans. The 'Dolly' dress exudes glamour.
A va va voom red dress is the perfect option when it comes to occasionwear over winter and this is crafted from beautiful crinkle chiffon. I love that the sheer top section adds all the drama you need.
Who doesn't love an easy polka dot dress? I am a huge fan of Rixo and this dress will never date. The Elsie 'starry night navy' dress is available in regular and petite.
6/18
Marks & Spencer Per Una Chiffon Subtle Sequin Mini Tiered Dress
If this dress is familiar, it's because it's the dress Dawn French wears in the M&S Christmas advert for 2025. The stunning smock dress is from the Per Una range and it's crafted from subtly sequinned chiffon for a touch of sparkle. It's cut to a relaxed fit with a removable lining.
7/18
NEXT x Friends Like These Black Lace Yoke Long Sleeve Pleated Chiffon Midi Dress
This dress will be a wardrobe saviour for years to come and what's more, it's available in regular, petite and curve sizing. I love this dress from Next because it looks fashionable and comfortable - the perfect balance of the two.
8/18
Nobody's Child Black Velvet & Satin Mix Lola Midi Dress
How dreamy is this dress? The black satin and velvet combo is sexy, but the cut makes it a little demure. The cut is flattering on the tummy area and the frills on the short sleeves and the V-back gives some added drama. It would appear that this dress is bra-friendly if you choose wisely. The site recommends you take your usual size.
River Island is a great place to find occasion wear if you ask me. I saw plenty of dressy options available, but I chose this black satin dress because I can imagine it would work really well on a lot of women - especially if you you're not really a dress person. Amp up the accessories with this dress.
A little bit masculine, a little bit feminine - this 'Adina' dress strikes the perfect balance. The sheer fabric on the sleeves gives it a touch of sex appeal, too.
Karen Millen has always been a strong favourite here at HELLO! HQ and this long-sleeved sexy red dress wins brownie points for the flattering fit and the party-ready embellishment. It's a bestseller for a reason.
13/18
Mint Velvet Black Round Neck Long Sleeved Embellished Midi Dress
Is this not the most exquisite dress? Mint Velvet is a firm favourite with the fashion crowd and lots of the occasion wear dresses tend to sell fast. I love this one, because it brings just the right amount of drama. Keep it looking modern with fuss-free accessories.
If you're looking for a short dress for a special occasion over the holidays, this new-in dress at Phase Eight is stunning. It will take you from the office to the party seamlessly as well. Featuring a shimmering silver pattern that catches the light, this dress is designed for dancing!
Needle & Thread is a royal occasion wear-approved brand and this dress is part of the new collection so I couldn't resist showing it off to you. It's a little bit different from your typical Needle & Thread dress but it's designed in a soft crepe with a defined waist, midaxi hemline and slight volume through the sleeves.
If you prefer a V-neck dress that you can wear for Christmas Day, this is it. I think this would look gorgeous with a black box clutch and possibly some bedazzled earrings.
I realise not everyone wants to wear florals, lace and velvet. If you're looking for some more slinky numbers, we have an edit of long satin dresses for women, as well. This one works perfectly for a black tie wedding.
How to style an occasion dress if you're an older woman
Accessories are super important when it comes to styling a dress for a special occasion. Don't let the bag you choose be an after thought. I would stick to a clutch bag for a special occasion, leave those crossbody styles for more casual ensembles. Footwear can always be a tricky one - try and wear shoes that you love and most importantly, shoes that you feel comfortable in. You might prefer a wide-fit shoe or a mid-heel sandal. If you want to wear flat shoes, try and search for a glamorous pair and be mindful of the length of the dress if you decide to wear flats. If you want to go to the next level, pick a fascinator if you're off to the races or choose a statement pair of earrings. Remember, photographs are often from the waist up so it's always good to have a focal point around the face.
Royal Fashion Daily reports the styling hacks from the 50+ royal ladies
Long sleeves: Queen Camilla and the late Queen Elizabeth II both favoured long sleeves for elegance and modesty. This adds polish and works beautifully across seasons.
Structured tailoring: Princess Anne and the Duchess of Gloucester often opt for sharply tailored coats and jackets. It gives a timeless, put-together look that flatters the figure and adds authority.
Monochrome or tonal dressing: The late Queen Elizabeth II was known for wearing head-to-toe colours. It wasn’t just stylish but also practical, helping her stand out in crowds during public engagements and ensuring she was easily seen.
Midi lengths: Midi dresses are a favourite of royals like Sophie, Duchess of Edinburgh. They strike the right balance between conservative and stylish.
Low-heel friendly dresses: The older royal ladies prefer low block heels or wedges. Both Queen Camilla and the Duchess of Edinburgh often choose them for practicality without sacrificing style.
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