We're often faced with images on Instagram that makes us green with envy. But what we see on the social networking site is not all it seems - as Alexa Chung once stated.
"No one is as happy as they seem on Instagram," she told Telegraph's Stella magazine earlier this year.
Chompoo's series taps into current trends and satorises them using realistic backgrounds and funny hashtags
The 32-year-old opened up about how common it is for people to present their lives in a much more exciting way than the reality. "Even friends of mine. I’ll say, 'Wow, that looked amazing!' and they’ll be like, 'Nah, it wasn’t.’ I tell them, 'You need to stop putting that stuff up because it looks perfect,'" she added. "But then Instagram would be awful if it was reality, wouldn’t it? 'Here are my spaghetti hoops and me crying over EastEnders.'”
Now, Thai photographer Chompoo Baritone, a Bangkok-based photographer, has set out to discover what goes into making Instagram photos seem like you're living the perfect life.
The fascinating photography series by Chompoo is named #slowlife and shows a typically impressive post with its surrounding reality. Clever and amusing, the snaps show people enjoying a snippet of life, whether sunbathing on the beach or eating out at a restaurant, with a cropped and extremely filtered portion that they would share on their page.
Taking a current trend and using humorous hashtags, the innovative photographer highlights the distortion in the way Instagram users represent their lives. For example, she satires the food craze by displaying remnants of fast food around a focused image of healthy food, followed by the hashtags: "#slowlife #slowfood #healthyfood #foodie #lifestyle #realfood"
The model tries to represent a positive body image for her fans
Although Alexa, who has always spoken candidly of body image, displays a more desirable way of life on her social media than what may be real, said she tries to portray a positive body image for her fans. The designer opened up about the difficulty that surrounds addressing her critics without promoting certain body types.
"I'm asked to comment on it in interviews and it's really difficult to know what to say because I want to be able to promote a healthy body image but I don't know," she said during an episode of her Future of Fashion web series. "I would love to look like Daisy Lowe, but I don't… but I'm happy with how I look. Equally, I don't want to use this as an example of how young girls should look."