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Holly Willoughby's latest designer dress made me feel a million dollars

HELLO!'s Fashion and Beauty News Editor's take on this celebrity-loved brand...

Fashion Editor Laura Sutcliffe wears Holly Willoughby's latest dress from Instagram by The Vampire's Wife
Laura Sutcliffe
Fashion and Beauty News Editor
17 April 2024
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Holly Willoughby has always been loved for her fashion sense, particularly her incredible selection of dresses she used to wear on screen on This Morning. The mother-of-three would regularly cause a mass sellout with her threads, and she always made people want to go shopping to emulate her look.

WATCH: Check out Holly’s best style lessons

As a Fashion Editor, it's always been my job to keep an eye on what the blonde style icon was rocking each day, be it on This Morning before she quit, Dancing on Ice and even when she stood in for Ant on I'm a Celebrity… Get Me Out of Here! (Remember those Grenson boots she made everyone covet?) I miss seeing her and her clothes each day, I admit it. So you can imagine my delight when I saw her sporting a fabulous paisley print dress by royally-loved brand The Vampire's Wife

Holly Willoughby wearing a The Vampire's Wife dress in perfume promotion for her brand Wylde Moon© Wylde Moon Instagram
Holly looked stunning wearing her The Vampire's Wife dress

I adored the gentle, feminine print, the puff sleeves, the high neckline and of course, the close-fitting body with maxi hem.

This dress is sadly a past season buy, but it would have cost around £1200 new. You can still rent the shorter version at My Wardrobe right now. At the time; I saw it and knew it would be a great shape on myself; I am naturally very curvaceous, particularly after two children. I had previously tried on the emerald green, shimmering 'Falconetti Dress' made famous by the Princess of Wales back in 2020, and it looked horrendous. Only made for the pencil thin (in my humble opinion) it clung to every bump and I felt like an elephant. Holly's dress is much more flattering and forgiving, particularly if you aren't a size 8. 

Fashion editor Laura Sutcliffe wears Holly Willlougby's designer The Vampire's wife dress© Instagram
Holly Willoughby's dress was so flattering when I wore it to Ascot

I picked up the size 12 from dress rental company Hurr and it cost me around £70 for the day at the time. It fitted like a glove, and I accessorised with a black, wide-brimmed hat and corsage, and a Grace Han handbag in co-ordinating red. I was going to Ascot and wanted to get dressed up, but in a classic way, of course.

So in short, Holly's latest choice of dress made me feel amazing. 

I've searched high and low for a reasonably-priced lookalike of the dress, and this Kitri number, priced at £215, is probably the closest I can find.

I also think this Waterlily Pink number from Christy Lynn could work too; although a slightly different style, it has a similar shape with the puff-sleeve cut and of course the feminine floral print.

The former Celebrity Juice star sure knows how to pick dresses that women love, and already her Instagram photo has generated lots of interest.

Fashion and Beauty Editor Laura Sutcliffe wears The Vampire's Wife dress worn by Holly Willoughby to  to Ascot© Instagram
I felt so confident in the Holly-approved dress

 One Instagram fan wrote: "Where is the dress from? It’s gorgeous? Xx." Another added: "Where is Holly’s dress from? It’s gorgeous!". A third added: "That dress!"

The proof is in the pudding. Holly, your style is still what women want.

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