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TikTok's trending Maybelline mascara just dropped by 51% in the Amazon Prime sale


The TikTok famous mascara by Maybelline is so affordable and it's now in the Amazon Prime Big Deals Days - so it's time to take the leap and give it a try...


split image eye and mascara

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Leanne Bayley
Leanne BayleyDirector of Lifestyle & Commerce
Updated: October 7, 2025
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Amazon's Prime Day sale is so good right now, and I'm more impressed than ever by the incredible beauty discounts available. Shoppers can save big on everything from celebrity-approved hair gadgets to TikTok viral makeup buys – one of which is reduced by a huge 51%. 

  • Maybelline's New York Lash Sensational Sky High Mascara has been taking social media by storm since its release in 2021, and it's still one of the top trending beauty products. 
  • The beauty must-have retails at £12.99, but shoppers can pick it up in the Prime Day sale for £6.39 in the uk (or $7.89 if you're reading this in the states).
  • Fans love this mascara and often praise it for delivering impressive length and lift without clumping.

There are eight options to choose from including classic black, cosmic black, waterproof, brown, and burgundy, with the majority of shades on sale right now.

Maybelline New York Lash Sensational Sky High Mascara

maybelline sky high mascara © Maybelline

The Sky High mascara features a buildable formula containing nourishing bamboo extract and fibres for fuller and longer lashes, creating volume and length for a fluttering finish. The Bendable Flex Tower brush is flexible enough to reach every lash for full coverage, defining and curling without flaking. 

I've been a huge fan of Maybelline mascara for years, and this is the latest that I'm adding to my basket. The affordable brand always nails it with its formula, and I find that the mascaras lengthen the lashes just as well as high-end products, and I love that they never seem to flake or smudge around the eyelid. I currently use the Maybelline Sensational Firework Mascara (which is reduced by 51% as well!) but I'll definitely be picking up Sky High in the Amazon sale for when it runs out.

View post on TikTok

The viral beauty buy has racked up over 29k five-star ratings on Amazon, with thousands of shoppers praising its non-smudge formula, buildable application and wide range of shades, although some have commented on how it can be difficult to remove at times. 

One reviewer wrote: "I love this mascara and use it religiously. I've tried other more expensive brands and always come back to this one."

photo featuring Molly-Mae Hague, Meghan Markle and Michelle Keegan© Getty Images

HELLO! loves a good celebrity bargain and this year we've found some amazing deals taking place over Amazon Prime Big Deals Days. If you want some more deals to obsess over, how about these? 

If you haven't found what you're looking for, check out some of our editor-approved Prime deals on Amazon.

Another added: "Normal black/brown mascara always looks clumpy and a mess on me, no matter what brand. I have even been using an expensive brand, especially for mature lashes, but it still looks a mess. This mascara looks great! It's easy to apply, I like the different kind of brush. My lashes look long, not clumpy, and with a great pop of colour. The other colours available are equally fab - I bought them all!"

If you're looking for an affordable mascara that will give long-lasting volume and length while still being lightweight, the trending Sky High mascara is one to have on your radar. You'll need to hurry if you want the discount though, as the deal will be ending soon. 

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