Over the past decade, the Duchess of Cambridge has become a royal fashion icon and clearly she's passing on her impeccable sense of style to her three children. A doting mum to Prince George, Princess Charlotte and Prince Louis, Duchess Kate loves shopping at the likes of Zara, H&M and Jojo Maman Bébé to find adorable outfits for her kids. We've rounded up her favourite childrenswear brands - and most of them can be found on the high street.
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What royal children wear: John Lewis
The Duke and Duchess of Cambridge released a new image of their eldest son, Prince George, ahead of his eighth birthday, and we love his outfit. The look consisted of a £10 blue and orange striped polo shirt from John Lewis and a pair of navy shorts from Boden. Sadly the top has already sold out but a similar style in blue and lemon is still available to buy in ages two to 11, and is priced between £8 to £12.
Taken by mum Kate at the Cambridges' country home in Norfolk, the future King can be seen grinning directly at the camera. And in a sweet nod to the late Duke of Edinburgh, George sits on the hood of a Land Rover Defender, which was Prince Philip's go-to choice of car.
What royal children wear: Regatta Kids
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In a home video released by Kensington Royal to celebrate Prince William and Kate Middleton's 10th wedding anniversary, the Cambridges can be seen embarking on a family outing. Wrapping up warm, Prince George was dressed in a brown fleece from Regatta Kids, and while his exact jumper is no longer available to shop, it also comes in a variety of other colours that can be ordered online.
What royal children wear: Mango
Celebrating Prince George’s seventh birthday, The Duke and Duchess of Cambridge released some adorable photographs to mark his special day. Pictured wearing a green polo shirt from Mango, which costs just £7.99, George’s top comes in a number of colours and features a sweet compass motif.
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What royal children wear: Zara
The Spanish fashion brand is one of Duchess Kate's favourites for both herself and her children. In early May 2020, Princess Charlotte stepped out in a checked dress from Zara, looking absolutely adorable. The Princess was pictured volunteering with her family as they delivered food parcels to vulnerable and elderly people in Sandringham during the coronavirus lockdown.
What royal children wear: Rachel Riley
Back in 2015, Prince George wore an £85 ensemble which included a pair of red shorts and an embroidered shirt by British designer Rachel Riley for his sister, Princess Charlotte’s christening. Extremely popular, within 24 hours the young royal’s outfit had completely sold out online.
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What royal children wear: Sainsbury's
Back in March 2020, Kate was seen shopping in the nearby King's Lynn Sainsbury's with all three of her children. The royal clan was spotted out by Kate Carter, the founder of Ugly Duckling Creations. Kate told HELLO!: "She [Duchess Kate] was just having a little bit of a walk around. They were looking at the clothes when I saw them. Charlotte was looking at the dresses, she was dead cute."
A month later, new portraits of Prince Louis, wearing a shirt from Sainsbury's TU collection were shared by the Palace. The sweet photographs showed the toddler having fun painting a rainbow picture, in snaps taken by Kate at Anmer Hall. Louis' navy blue shirt cost just £12 as part of a dungarees set - bargain!
What royal children wear: H&M
Prince George has been pictured on multiple occasions wearing polo shirts from H&M, and he's not the only royal kid who has worn the brand. Prince Harry and Duchess Meghan's son Archie has also been pictured wearing an H&M babygrow – so cute.
What royal children wear: Jojo Maman Bébé
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In March 2020, royal fans were thrilled to see a clip of Charlotte with her brothers Prince George and Prince Louis – as the trio took part in a Clap for Carers video. Smiling from ear-to-ear Charlotte can be seen wearing a Breton top from Jojo Maman Bébé - and it cost just £12.
Kate often shops at Jojo Maman Bébé for her daughter's clothes, and she chose to dress Charlotte in a cute floral blouse from the brand back in 2017. JoJo Maman Bébé founder Laura Tenison MBE told HELLO! at the time: "We were so pleased to see sweet Princess Charlotte wearing JoJo Maman Bébé on her second birthday… At JoJo we make baby and children's clothes which embrace childhood with sweet, fun and above all practical designs, loved by parents and toddlers alike. The Duke and Duchess of Cambridge appear to be sensible parents who realise that the most important thing is for Princess Charlotte and Prince George is to be comfortable."
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What royal children wear: My 1st Years
Who could ever forget Prince George's adorable meeting with US President Barack Obama and First Lady Michelle back in 2016? Then just two years old, the tiny tot was given a 15-minute bedtime extension by parents Prince William and Kate for the greeting. Pictured wearing his nightwear - a pair of white gingham pyjamas, a monogrammed dressing gown by My 1st Years and a pair of slippers with aeroplanes on them - George made sure to thank the couple for a rocking horse and stuffed toy dog they had previously given him as gifts.
What royal children wear: Amaia Kids
Kate often recycles her outfits, so it's hardly surprising that the Cambridge children have been following suit. Princess Charlotte often wears her green coat from Spanish brand, Amaia Kids. Back in December 2019, Charlotte donned her dark green coat for the royal family's Christmas Day walkabout and she's also been spotted wearing it for a trip to the shops with her mum and brothers.
Part of the young princess' Back to School wardrobe, last year she also headed to Thomas' Battersea wearing a blue pinafore with a white summer blouse, and navy blue Mary Jane shoes by Amaia.
What royal children wear: Malvi & Co
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When Princess Charlotte appeared on the BBC's Big Night In, she wore a new dress for her TV moment. Charlotte's pretty frock was from luxurious Italian childrenswear label Malvi & Co, and it cost £56. Unsurprisingly, it sold out sharpish but there are many similar versions on the brand's website.
What royal children wear: Marie-Chantal
Designed by Princess Marie-Chantal of Greece, in July 2019, Charlotte was pictured wearing the Celina Liberty Fabric Dress from luxury label, Marie-Chantal, and she looked so gorgeous.
What royal children wear: Penelope Chilvers
The Duke and Duchess of Cambridge shared a new family picture on a Christmas card in December which showed Princess Charlotte wearing the most adorable outfit - with a particularly special detail. Kate's daughter appeared to be taking after her mum when it comes to fashion as she sported a sweet mini-me pair of Penelope Chilvers boots in the photograph.
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