Skip to main contentSkip to footer
best black friday deals for 2024 according to a shopping expert© Supplied

30+ best Black Friday 2024 deals according to a shopping expert with years of experience

Consider this your guide to Black Friday this year... 

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Leanne Bayley
Director of Lifestyle & Commerce
Updated: November 29, 2024
Share this:

Black Friday, are you over it already? I won't lie, I'm a little bored of being bombarded with deals left, right and centre! That's the thing with Black Friday, you sometimes feel a little overwhelmed with so much choice and retailers drop discounts so early, by the time the big event arrives, you've got discount fatigue. 

Where to find the best Black Friday deals

It won't take you long to find a good deal - the deals are taking place all across the internet! The big retailers are a good place to start. Think Amazon UK, John Lewis, Selfridges if you're in the UK. If you're based in the States, try Walmart, Best Buy, Amazon US and Target. HELLO! compile an amazing Edits newsletter and we'll be sending alerts to let you know about all the good deals to be had. We also have a WhatsApp group you can join and you'll be notified of all the best deals in real time. 

Top Black Friday deals that are already live

Things I've taken into account while looking for Black Friday 2024 deals

  • Best deals: I want to find you the best deals and will give you choice where possible. This article will be updated during Cyber Weekend to reflect the ongoing deals, adding in more brands as and when the offers drop. 
  • Trusted brands: While we may not have tried all of the products on the list, the brands included are loved by myself or the HELLO! team.
  • Variety: From beauty to fashion, jewellery and fitness, I've rounded up a range of the very best Black Friday deals, so there should be something for everyone.

Why you should trust me 

I've worked on Black Friday content for the past 10 years and, I'm not going to lie, this year the pressure is on to make it the best Black Friday ever. I had sale alerts set up, and I have been privy to deals before they've launched as the PRs for brands and retailers usually go direct to journalists to let them know. 

The popular things to shop during Black Friday 2024

Apple products 

Save money on Apple whether you're after the Apple Airpod earphones or a new iPad featuring advanced audio performance, smarter noise cancellation and transparency mode for when you want to allow outside noise in - and the smarter-than-ever headphones come complete with a charging case.

Apple AirPods

Apple AirPods

Apple 2022 iPad

Apple 2022 iPad

Nespresso Coffee Machine 

Shoppers can save a huge amount on the Nespresso Vertuo coffee machine in the Black Friday sale. Creating barista-style coffee at the touch of a button, the Nespresso machine heats up in just 40 seconds, with an electrical opening and automatic coffee pod ejection. Complete with 12 complimentary capsules, the innovative technology reads the pod to brew the desired cup size, with four cup sizes available for different types of coffee. Working with all Nespresso Vertuo capsules, coffee lovers can experience over 30 varieties with the machine including iced and flavoured. 

Nespresso Vertuo Pop Coffee Machine

Nespresso Vertuo Pop Coffee Machine

Ninja Air Fryer

If you’ve yet to join the air fryer party, Ninja is a brand that shoppers flock to. Whether you're after a family-size model or a smaller design for the solo cook, people use air fryers because they cook dinner fast thanks to the rapid air circulation. You can use little to no fat, making it a much healthier option. You also save up to 70% on your energy bill as it uses much less power than a conventional oven.

Ninja Foodi Dual Air Fryer

Ninja Foodi Dual Air Fryer

Ninja Air Fryer AF100UK

Ninja Air Fryer AF100UK

Oura Ring

I expect the Oura Ring will be widely purchased over Cyber weekend, especially for Christmas gifting. The newest Oura Ring (the Gen 4) hasn't been discounted as it was only released in October, but Gen 3 is currently on offer in the Black Friday deals. I love my smart ring - I have the Gen 3 - and would feel lost without it. 

Oura Gen3 Horizon Smart Ring

Oura Gen3 Horizon Smart Ring

Fragrance 

Black Friday is a great time to buy a new perfume or a new aftershave - especially with Christmas around the corner, it makes sense to pick up a nice smelling gift for a lot less. 

Lancôme La Vie Est Belle

Lancôme La Vie Est Belle© Lancome

Dior Sauvage Eau de Toilette

Dior Sauvage Eau De Parfum© Dior Beauty

Electric Toothbrush & Flossers

If you're in the market for a new electric toothbrush or a dental flosser, Black Friday is the time to make that purchase! The sales are all on and these are the most impressive I've found. 

Oral-B iO 3 Electric Toothbrush

Oral-B iO 3 Electric Toothbrush

Ordo Water Flosser

Ordo Water Flosser

Holidays

Black Friday is a great time to make a saving on a future holiday! Especially if you have an idea of when and where, and you're up for doing the research. 

 Nintendo Switch

Nintendo Switch consoles and the games to go with it are rarely ever discounted outside of Black Friday, so if you’re looking for a deal, Black Friday is when you're going to get one. I expect the original Nintendo Switch console and the Nintendo Switch OLED. will both get discounts, as per last year. 

Nintendo Switch OLED Console

Nintendo Switch OLED Console

Dyson Products

No surprises here, Dyson is a major sought-after brand when it comes to Black Friday! We're seeing some excellent deals on Dyson. Direct on the website you have deals on vacuums, hair care, headphones, and air treatment units. 

Dyson V8 Cordless Vacuum

Dyson V8 Cordless Vacuum

Dyson Supersonic Hair Dryer

Dyson Supersonic Hair Dryer

Dyson OnTrac Headphones

Dyson OnTrac Headphones

Dyson Purifier Hot+Cool

Dyson Purifier Hot+Cool

Simba Mattresses

Simba has 25% off new mattresses for Black Friday, that's quite the saving! Save money and sleep better, what's not to love about this deal? 

Simba Free Gift With Purchase

Simba Free Gift With Purchase

KitchenAid Mixer

Calling all bakers, if you're still in the market for a KitchenAid, now is the time to buy one. I find that KitchenAid prices remain quite high throughout the year, but in November the prices do go down. This year could be better than ever since there's so much competition now for a stand mixer. If you're looking for the quirky colours, you may struggle but I have found this beautiful matcha green shade with stainless steel details on over with £200 off. 

KitchenAid Classic 5K45SSBWH Stand Mixer

KitchenAid Classic 5K45SSBWH Stand Mixer

Kindle Paperwhite

This is top of my wish list for 2025 - especially with the chic new colours. The Kindle has been classed as a 'hot product' so catch the deal while you can. 

Kindle Paperwhite - NEW

Kindle Paperwhite - NEW

Amazon Kindle Colorsoft

Amazon Kindle Colorsoft

Shark Stratos

You’d be hard-pressed to find a better price for one of Mrs Hinch’s beloved vacuums than this! This Shark cleaner has anti-hair wrap technology and it transforms into a portable vacuum. It has over 5k glowing reviews on Amazon. 

My colleague, Senior Lifestyle Editor Karen Silas, loves hers. She says: "It's lightweight, you can separate the battery to charge it so you don't have to plug in the whole vacuum, it has amazing suction power on both wood floors and carpet, and I absolutely love the easy-to-detach handheld vacuum."

Shark Stratos Anti Hair Wrap Plus Pet Pro Cordless Vacuum

Shark Stratos Anti Hair Wrap Plus Pet Pro Cordless Vacuum© Shark

Designer Clothes 

We've got a full roundup about the clothing deals in the Black Friday sales - but if you're short for time, you'll want to know about NET-A-PORTER's big sale where you can get 50% off right now. FarFetch and Flannels both have deals on as well. In fact, at Flannels you get £100 voucher for every £500 spend.

Stella McCartney Black Gown

Stella McCartney dress on sale© Stella McCartney

PS5 

Gamers, rejoice. Big Black Friday sales are happening on the PlayStation 5. Deals are coming in thick and fast, but here's one deal I've found on Amazon, but check out Currys as well for deals on gaming accessories

PS5 Slim

PS5 Slim

Amazon Echo Dot

Of course the Amazon Echo Dot is on sale, this is a top seller every year. 

Amazon Echo Dot 5th Generation

Amazon Echo Dot 5th Generation

XBox Series S

Considered the more affordable option within the X Box family, there are some major deals over Black Friday. 

Xbox Series S 512GB Digital Console

Xbox Series S 512GB Digital Console© XBox

Smoothie Maker 

If you're a fan of a protein shake in the morning, or you know your January wellness plans will involve delicious smoothies, you might want to shop a smoothie maker on Black Friday. I have tried both the Salter NutriPro 1000 and nutribullet blender and they're both brilliant. 

Salter NutriPro 1000

Salter NutriPro 1000

nutribullet Blender 600

nutribullet Blender 600

Ring Video Doorbell

If you're in the market for a two-way audio doorbell this Black Friday, Amazon has an impressive deal on this Ring Video Doorbell and Ring Chime. You'll be able to answer your door no matter where you are, from your smartphone! Plus it has impressive infrared night video.

Ring Video Doorbell 3 + Ring Chime

Ring Video Doorbell 3 + Ring Chime

Editor Verdict: What are the best things to buy? 

For the biggest savings over the Black Friday weekend, stick to the high-ticket items, or things that rarely go on sale. Ask yourself whether you need it or whether you're buying it because it's on sale. 

For me personally, I think Black Friday is a great time to look out for Christmas presents or out of season items. For example, now's the time you might want to look into buying your electric BBQ for the summer months, or a pizza oven (Oonie usually has a good Black Friday deal on!). 

It's also a good time to invest in something for your health - I'm in the market for a walking pad, so I'll be searching for one of those on Black Friday weekend. Or you might want to see what all the fuss is about with an Oura smart ring or an Apple Watch.  

Amazon is a winner when it comes to discounts... keep an eye on the lightning deals that usually take place throughout Black Friday and Cyber Monday. 

If you're a lover of beauty like I am, now might be a good time to replenish your favourite perfume (Sephora would be a great place to visit for this!). Or have a look for some good beauty gift sets that you can save for Christmas and possibly even birthdays in 2025. Skincare can be very expensive as well, so it's a good time to pick up a treat or two and see if you can bag a free gift with purchase while you're there. 

Mattresses tend to be a real hit over Black Friday with shoppers - if you're cursing your current mattress every day, now's the time to invest. Check out brands such as Simba and Emma - two of the most popular. 

Lastly, I think Black Friday is a great time to get a deal on travel and experiences. There will be plenty of travel discounts across the internet and keep an eye on discounts for musicals and theatre productions. 

Black Friday - the details

Black Friday falls on November 29, the day after the US Thanksgiving holiday. 

Sign up to HELLO! Edit for the week's best deals on everything from clothes and accessories, to travel and books

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

More Shopping

See more