DRESS TO IMPRESS
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Dedicated follower of fashion? Then consider HELLO! your personal shopping assistant. From the hottest seasonal trends, new collections and shopping tips, to the latest deals, must-have items, and royal and celebrity looks, HELLO! has your wardrobe covered.
Dress to impress
The best shorts for women in their 50s, 60s and 70s
We've got the best shorts for women 50+, plus how to wear the tricky summer trend
Dress to impress
28 best occasion dresses for women in their 50s, 60s and 70s
Shopping
I'm a fashion editor and these are 15 dresses worth shopping in the Boden sale
Supported by Boden
Shopping
7 chunky dad sandals we love for summer if you want the Chanel vibe
Chanel made dad sandals cool, and then the high-street made them affordable and there's so many great pairs to choose from
Dress to impress
7 shirt dresses to wear on repeat all season
Dress to impress
11 best chuck on dresses for women in their 40s, 50s and 60s who want to dress with ease
These smock dress are the dresses you'll turn to when you don't know what to wear this autumn - throw one on and go in style
Shopping
Why you're never too old to wear a mini dress - and the most flattering styles, according to a personal stylist
Didn't think the mini dress look was for you? Think again- and we've found the best mini dresses for women 40+ on the high street
Shop the look
The preppy rugby top has become a wardrobe staple - here's the best for spring
The sporty collared rugby shirt is a fashion essential and I've got the styling tricks for you, whatever your age
High street
I'm 41, and I'm a pro at shopping in Marks & Spencer - these 17 new-season 2026 buys look like they're designer
Marks & Spencer new-in buys are perfect for 2026. In fact, these buys will get you excited for the warmer months. One editor's top 17 picks...
Shopping
The most flattering bikini brands to shop this summer
Bikinis to make you feel amazing, from sculpting, supportive fits and confidence-boosting full coverage styles to sleek bandeaus and perfectly paired micro sets
Shopping
11 cropped jackets to give you Chanel girl vibes this season
A tweed cropped jacket is a timeless piece, and I've found the best new season high street Chanel lookalikes to shop now
Shopping
Princess Diana's signature print is everywhere right now - here's how to wear the polka dot trend in 2026
The polka dot trend is back, and they’ve never looked better. Just look to Princess Diana and Princess Kate for the ultimate style inspiration.
Working it
21 work outfit essentials for women over 40: Go to work in style without stressing over what to wear
Struggling with what to wear to the office in 2026? Let us inspire you with your winter workwear essentials for transitional weather.
Dress to impress
Neck scarf dresses are the standout hit for occasion wear this spring says one celebrity stylist
Who knew a neck scarf dress could be so flattering. Here are our top choices for wedding guest season or for a day at the races. Take your pick.