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Trending Fashion
Dedicated follower of fashion? Then consider HELLO! your personal shopping assistant. From the hottest seasonal trends, new collections and shopping tips, to the latest deals, must-have items, and royal and celebrity looks, HELLO! has your wardrobe covered.
Dress to impress
28 best occasion dresses for women in their 50s, 60s and 70s
Special occasion dresses for older ladies heading to a special event, birthday party or a winter wedding - with tips from the 50+ royal fashionistas…
Working it
23 work outfit essentials for women over 40: Go to work in style without stressing over what to wear
Struggling with what to wear to the office in 2026? Let us inspire you with our workwear essentials as we ease into autumn
BAGS OF STYLE
19 best laptop bags for women over 40 who want a stylish commute
Level up your everyday commute and shop one of these stylish laptop bags from Aspinal, Amazon, Radley, Longchamp and more...
Shopping
10 cropped jackets to give you Chanel girl vibes for the new season
A tweed cropped jacket is a timeless piece - I've found all of the best new season high street Chanel lookalikes to shop now
Wish list
Wide-leg trousers are still trending and these are my favourites
Wide-leg trousers are flattering on every figure and these are the high street and premium pairs to have on your wish list for autumn
Dress to impress
The best strapless dresses for women in their 40s, 50s and 60s
Shop the best bandeau dresses on the high street and expert advice on how to wear them, any age, any season
FASHION & JEWELLERY
Madrid Fashion Week SS27: the 5 labels you need to know
Fresh from Mercedes-Benz Fashion Week Madrid, our Fashion Editor highlights the labels to have on your radar, from Agua by Agua Bendita to Alex Rivière
White stuff
11 best white summer dresses for 2026: From mini to maxi - and they're all washable
Shop our favourite white summer dresses for the warmer months, including the trending styles and the chicest dresses to covet
Fashion
I’ve worked in fashion for 26 years - here are my expert tips for shopping the sales
From designer staples at a fraction of the price to trend-led pieces from Zara, HELLO!’s Head of Fashion shares her tips on how to pick up a bargain in the sales
Dress to impress
10 trendy and timeless denim dresses perfect for women of any age
The versatile denim dresses that will be your go-to wardrobe saviours for every occasion, whatever the season
Shoe love
12 summer shoes for women in their 40s, 50s and 60s
Chic shoes for older women who now want style AND comfort. Shop our top picks for women in their forties, fifties and sixties...