Mrs Hinch: Everything you need to know about the Instagram cleaning sensation

You know she loves cleaning, but how much do you REALLY know about Sophie?

Leanne Bayley

If you're already a fan of Mrs Hinch - a bonafide member of the Hinch Army - you'll no doubt know some of these facts about her already. Hell, you could probably educate us on her likes and dislikes. The cleaning sensation - who has garnered over 2.7 million Instagram - has fans eagerly awaiting her next gripping Instagram Story. But if you're confused about who she is, and want to know more about her, carry on reading…

What is Mrs Hinch's real name?

Sophie Hinchliffe.

Where is Mrs Hinch from?

Maldon in Essex.

How old is Mrs Hinch?

Sophie is 29 years old. She took to her Instagram Stories recently, saying: "Yes I'm only 29 but I would prefer to clean, attempt to cook, sew and buy baskets than go clubbing. That's Mrs Hinch for ya, and I'm proud of it."

Is Mrs Hinch a professional cleaner?

No, she's not. She's someone who enjoys cleaning her home and giving tips to her fans, once telling her followers: "I'm just a normal girl who loves to clean her house. The fact that me doing so in my own mad way motivates and encourages others to have fun and do the same, makes me so happy."

What job did Mrs Hinch used to do before Instagram?

She used to be a hairdresser.

When did Mrs Hinch start Instagram?

Sophie told HELLO!: "I started my account back in March 2018. I've always enjoyed home interior design but as soon as my husband and I bought our first house together I was super excited to make it a home. I really wanted to post décor photos on Instagram but didn't want to bore my friends and family, so I started @mrshinchhome! I never imagined for a second that my account would become so popular! It's absolutely crazy and I'm so overwhelmed but so grateful all at the same time! I'm just so happy it's resulted in such a positive space for everyone."

READ NEXT: Mrs Hinch gives a rundown of her homeware buys - and they're cheaper than you think!

When did Mrs Hinch get her blue tick on Instagram?

Mrs Hinch became verified when she reached 1M followers on Instagram. This happened three months after starting her Instagram account.

Who is Mrs Hinch's husband (aka Mr Hinch)?

Sophie's husband is called Jamie and he works as a sales manager. He often appears in her Instagram Stories. They met when they both worked together in sales for a central London job-search company before Sophie left to become a hairdresser.

Where did Mrs Hinch get married?

Jamie and Sophie got married in August 2018 at Gosfield Hall, a former royal residence located in the heart of the rural Essex. The couple's wedding photographer was Jasmine Jade and it looked like a beautiful day. Sophie often shares wedding photos on her Instagram.

Who designed Mrs Hinch's wedding dress?

Sophie's fairytale strapless dress was by Madam Burco and discovered in Confetti & Lace.

Do Mr & Mrs Hinch have children?

Via Mrs Hinch's Instagram account, Mr Hinch announced the birth of their child in June 2019. The caption read: "Hello Hinchers... Mr Hinch here. Yesterday, the 20th June 2019, at 4.11am, I watched my wife, the love of my life, bring our beautiful son, Ronnie James George Hinchliffe into the world, weighing in at 6lbs 1 oz. I didn’t think I could love Soph any more than I already do, but I was so very wrong. For once, I am completely lost for words. All I can say is thank you for your unbelievable kindness, loyalty and the most pure and genuine love we both feel from you all. I know you’ll understand that we’ll be quiet for a while whilst we take these precious moments in and enjoy our baby bubble.

"I will be spending today and the rest of my life caring for, looking after and protecting my beautiful wife and son. Ronnie, our darling boy, we love you more than we ever knew possible."

He continued: "Henry, time to be the best big brother ever my boy. Soph... your three handsomes love you and I am so so proud of you."

What is Mrs Hinch's baby name?

Ronnie James George Hinchliffe.

Did Mrs Hinch have a baby shower?

Yes, she had a small and intimate baby shower on the 2nd of June 2018 surrounded by her friends and family. She took to Instagram to share a few photos and wrote: "Thank you SO much for such beautiful messages and comments on our Baby Hinch shower. I spent a few hours with the very special ladies in my life, we played games, enjoyed yummy food and drink, had a good catch up together and my wonderful photographer captured the most amazing memories which I will always cherish and of course pop into my baby scrap book". 

How was Mrs Hinch's pregnancy? Why did she spend 10 days in the hospital?

She spent 10 days in hospital back in April. Mrs Hinch never specified revealed why she needed to stay in hospital, but told her followers: "The past 10 days have been scary, emotional and very hard but I kept going remembering that there’s always someone out there struggling more than me. And I salute those people so so much! And the NHS staff are simply earth angels." 

She went on to say: "'So... Baby Hinch is growing nicely kicking away and I couldn’t feel more blessed yes I am following strict instructions and taking it slow because as a few of you that have read my book will know my health hasn’t always been my strongest point". She also said that her mum and husband were being huge helps to her as she rested up. 

What's the name of Mrs Hinch's dog and what breed is he?

Henry Hinch - and he's a Cocker Spaniel. He has his own (very clean - natch) bedroom and his very own Instagram account.

Has Mrs Hinch been on the TV?

Yes, she has appeared on This Morning and spoke with Phillip Schofield and Holly Willoughby about her cleaning tips. We predict she'll be on our TV even more when she returns from maternity leave. Watch her television appearance in the video below...


When did her book, Hinch Yourself Happy, come out?

When Sophie announced the news about her book, Hinch Yourself Happy, she wrote in an Instagram caption: "I never dreamed that I'd have my own book on day Hinchers, and here it is! I'm so nervous and excited all at the same time because I've worked so hard on it, and I hope you all love it as much as I do." It was released on 4 April 2019 and became a number one seller just with the pre-orders but she has now sold so many copies that she is officially a Sunday Times Best Selling author. 

MORE: Everything you need to know about Hinch Yourself Happy

Does Mrs Hinch suffer from anxiety?

It would appear so. In Sophie's Instagram Stories she tells her followers when she's having anxious feelings - often sparked when travelling into London by herself. She also shares screenshots of motivational posts to help other sufferers. The Instagram star once told HELLO!: " If I'm feeling anxious I use it [cleaning] as a coping mechanism to steady my thoughts. Tidy house, tidy mind."

Did Mrs Hinch get a gastric band? 

Yes, she spent £6,000 to get a gastric band fitted when she was 21. Speaking to You magazine, the influencer said she was left in agony after the band slipped two years later and it became wedged in her oesophagus. Ouch! After an emergency operation, the band hasn't been removed, but it doesn't work anymore. Sophie explained: "The surgery works for some people, but for me, if I had known the complications and risks, I wouldn't have done it."

Describing why she chose to have the surgery in the first place, after gaining weight when she was younger, she added: "I'd just passed my driving test, so I was able to go out in the car and get takeaways at McDonald's Drive-Thrus. Before I knew it, I was eating for what felt like eating's sake." She lost eight stone in weight, but added: "Even if you lose the weight you never forget the comments." 

What did Mrs Hinch used to look like?

When she joined in on the #10yearchallenge, Mrs Hinch showed off a side-by-side photo of herself and it did shock some of her fans as she looked quite different. 

"I think it surprised people," she told YOU. "I wanted to let them know that [I'm not perfect] because people have such pressure on themselves to have a perfect life. I went through a hell of a lot, which is why my confidence isn’t great even now."

Will Mrs Hinch ever feature on a reality TV show? 

The cleanfluencer revealed she was asked to appear on the 2019 series of Strictly Come Dancing but decided to decline the offer because of her new role as a mum. "I love this programme," she told her fans via Instagram Stories. "As you can see, I'm not on it. I couldn't because it takes so much training and you have to be away from family for a bit to be able to train that much and obviously I've just had Ronnie and it wasn't the timing but you never know, maybe one year." 

Has Mrs Hinch got any celebrity friends?

It turns out Mrs Hinch and Stacey Solomon are new friends. 

In a lengthy Instagram caption, Sophie shared how she had struggled with life in the public eye, saying: "I’ll be honest guys, having fallen into the public eye somehow, and becoming a new mum, I’ve done my absolute best but it's been hard … I’ve been trolled, followed in my car by journalists, paparazzi waiting outside my house, false information printed about me and worst of all I’ve had my family and my baby pulled apart, and for what? I don’t get it! I’m simply living my life at home .. cleaning!" 

She continued: "I noticed I was starting to feel nervous about leaving the house, even to go food shopping, or pop to the petrol station. Daily things that I never used to think twice about doing. If I see the petrol gauge is low or the fridge needs refilling I get a knot in my stomach knowing I need to go out so I've felt myself falling into a dark place."

Then she shared how Stacey Solomon reached out to ger. "One day I received a message from this amazing woman, simply asking me if I’m ok. It’s like she just knew I wasn’t. Even though I hadn’t made this apparent to anyone. I found myself pouring my heart out to her by message asking how she handles the public eye with a newborn. And what she said to me was 'right, I’m coming round for a cuppa!' A cuppa?! I couldn’t believe it! Stacey Solomon in my house? I've followed Stacey since her X Factor days so to me I was having a celeb round and I felt nervous! But Stacey, like me , is just a normal person and a mum simply trying to do her best in life. She turned up at my house with her beautiful baby Rex in one arm and McDonald’s in the other for us both! And I just felt myself wanting to cry. A mix of emotions I can’t even explain. We sat down, we ate junk food, fed our babies and talked... talked for hours and I can honestly say I feel like a huge weight has been lifted and I’m ready to face this public eye!"

She signed off: "Stacey I'm forever grateful to you, all the best darling and I can’t wait for next time."

What are Mrs Hinch's favourite cleaning products?

She once told us: "In no particular order because you wouldn’t make someone choose a favourite between their children… Flash Bathroom with Febreze (very important), CIF Stainless Steel Spray, Pine Toilet Cleaner, 1001 Carpet Spray and Zoflora."

What is the 'Mrs Hinch Effect'?

Zoflora saw a huge increase in sales once Mrs Hinch raved about the scented disinfectant which costs as little as £1. Staff at the Huddersfield factory needed to double production as the demand increased and sales increased by more than a quarter (28%). The company revealed staff needed to work overtime and weekends to ensure the shop shelves were filled.

RELATED: Mrs Hinch made this cleaning product sell out for weeks - find out when you can buy it

Why does Mrs Hinch name her cleaning products?

It's just a bit of fun! The most famous is probably the 'Minkeh' which is what she names her antibacterial cleaning pad, the Minky M Cloth. As well there's Shelly the Shark (hoover), and Cliff the Cif. It all makes sense once you follow Mrs Hinch, but explaining it to a 'non believer' makes you sound a little strange. 

Who represents Mrs Hinch?

She is represented by Gleam, the same company that looks after the hugely successful YouTuber Zoe Sugg (aka Zoella).

How much is Mrs Hinch worth?

It was reported that Sophie's book was in a "heated" bidding war and finally won to Penguin for a huge amount. She makes her money via advertisements on her Instagram account. The Sun reported that she was set to make £1million once her book was released.

Will Mrs Hinch ever bring out her own cleaning products range?

Well, that's what we're all waiting for. The clock is ticking, Mrs Hinch…

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