Mrs Hinch - also known as Sophie Hinchliffe - is the cleaning influencer who took Instagram by storm and garnered millions of followers within a year. The Instagram sensation (@mrshinchhome), who is good friends with TV star Stacey Solomon, made headlines for the rise in sales of home cleaning buys; from Zoflora disinfectant to the Minky M cloth. A former hairdresser, Sophie lives in Essex with her husband Jamie and their baby boy Ronnie and their beloved dog Henry. Through her popular Instagram account she has garnered a 'Hinch Army' of loyal fans and has appeared on This Morning alongside Phillip Schofield and Holly Willoughby. She is also a best-selling author and fans are desperate for a homeware collection from the cleanfluencer.