Amazon's October Prime Day 2025 is on now until midnight on 8 October and it's a shopping marathon. You might want to take advantage of some of the best sales you can find on site right now because there are some great deals to be had.
If you often get overwhelmed by the avalanche of deals, I'm trawling though thousands of discounts and keeping my eyes on the best ones so you don't have to. It's my day job to shop Amazon, so I have all the details about the Prime Big Deals Days and I'll keep you filled in!
- Best Amazon deal: Kindle Kindle Kids, £84.99 / $94.99
- Best Apple deal: Apple Watch Ultra 2, £609 / $559
- Haircare deal: Dyson Airwrap i.d.™ Multi-Styler and Dryer, £379.99 / $412.99
- The vacuum deal: Shark Corded Upright Vacuum Cleaner, £149 / $269.99
- Meghan Markle's moisturiser: Medicube Collagen Jelly, £16.90 / $15.90
- The AI-powered toothbrush: Oral-B iO4 Electric Toothbrush, £84.99 / $89.99
© iStockAmazon Prime Day best deals
1/16
Amazon Kindle Kids (Newest Model)
© AmazonEditor's note
Now with enhanced display features and faster page turns, this is the perfect gift for your bookworm child. Includes a cover, a 6-month Amazon Kids+ subscription, and a 2-year warranty - up to a £166.92 value.
2/16
Dyson Airwrap i.d.™ Multi-Styler and Dryer
© AmazonEditor's note
"Dyson sale alert! This rarely happens, but the Dyson Airwrap is on sale for Prime Day and you do NOT want to miss out on this discount. This would make a great gift this Christmas, so perfectly timed to save some money"
3/16
Shark Corded Upright Vacuum Cleaner
© AmazonEditor's note
"More than one of us on the team have a Shark vacuum and we're all hooked because of their durability, efficiency and power. I recommend you shop a Shark hoover deal if you're currently wanting to upgrade your vacuum - you won't be disappointed!"
4/16
Apple Watch Ultra 2
© AmazonEditor's note
"Apple deals are always a huge winner with HELLO! Shoppers and I spotted this Apple Watch in the post-Prime Day sale - a chance to shop a really great hi-tech smart watch for less."
5/16
Adidas Women's Barreda Shoes
© AdidasEditor's note
"If you've been thinking about buying a pair of trending Adidas trainers, now's the time. There are so many deals on sneakers, but this one stood out because the shoes are so on-trend and go with everything, from jeans to dresses."
6/16
Tefal Easy Soup & Smoothie Maker
© AmazonEditor's note
"This 1.2L blending soup maker has five cold and hot programs, so you can blend your autumnal soups and then switch to your choice of summer smoothies when its time for summer"
7/16
Oral-B iO5 Electric Toothbrush
© AmazonEditor's note
"If you don’t already have an electric toothbrush, Prime Day is the time to get one. There are some great offers up for grabs, like this Oral-B iO5 Electric Toothbrush. It’s a hugely popular product on Amazon, with over 600 being bought in the last month alone - and features five cleaning modes, a pressure sensor and an Oral-B app that tracks how and where you brush your teeth. Customers noticed healthier gums within one week of use."
8/16
Medicube Collagen Jelly
© AmazonEditor's note
"None other than Meghan Markle is a fan of this K beauty wonder - and Kylie Jenner described it as giving “hydrating, plumpy and glowy skin”.
9/16
Weleda Skin Food
Editor's note
"If Victoria Beckham and Hailey Bieber both rate a product, you know it's worth a look. And when it has a discount, even more so! A blend of gentle viola tricolor, calendula and chamomile, in a rich base of pure plant oils - Weleda Skin Food gives your skin a real glow. Several members of the HELLO! shopping team are fans too - check out the full review here."
10/16
QV Cream
© AmazonEditor's note
"Trusted by dermatologists, GPs, and pharmacists worldwide, QV Skincare is a great option for dry, sensitive, and eczema-prone skin and has been for over 50 years. It's Australia’s number one skincare brand and the most recommended sensitive skincare range by Australian dermatologists. With the weather wreaking havoc on our skin, now's the perfect time to grab it at a low price."
11/16
Kérastase Nutritive, High Nutrition Rich Shampoo
© KerastaseEditor's note
"Princess Kate and Cat Deeley's trusted shampoo with a massive discount? Don't mind if I do! Our head of Lifestyle and Commerce Leanne Bayley is a massive fan. She says: 'Infused with a gentle protein-rich formula, this shampoo is super hydrating and is known for having a cult-like status. It's even believed that Princess Kate uses it as well, though that's never been confirmed.'"
12/16
Apple AirTag (4 pack)
Editor's note
"AirTags have been a game-changer for me and my whole family, and Prime Day is a great opportunity to grab some.
If you’re putting luggage in the hold during the holidays, one of these is a must. Just leave one in your suitcase and you can get real-time updates about where it is via Apple’s ‘Find My’ section for your devices. I even have an Apple tag on my dog’s collar for extra peace of mind, and my husband has one in his glasses case. He regularly uses it to see if he’s left them at work, or if they’re somewhere at home, he uses the ‘play sound’ function to locate them instantly."
13/16
Elizabeth Arden Eight Hour Daily Hydrating Body Lotion
© AmazonEditor's note
"This was a HELLO! top seller last Prime Day and it’s in the Prime Day sales. Snap it up now for a good discount. If you are a fan of the Elizabeth Arden Eight-Hour range (just like Reese Witherspoon, Catherine Zeta-Jones and Prince Harry), you'll love this body lotion."
14/16
Nespresso Citiz Coffee Machine by De'Longhi
© AmazonEditor's note
"Nespresso discount alert! This is one hell of a saving and if you love your lattes cosy by the fire, you'll be in heaven once this arrives."
15/16
Russell Hobbs Power Steam Ultra Iron
© Russell HobbsEditor's note
"In the market for a new iron? This Russell Hobbs Power Steam Ultra Iron has over 35k positive ratings and a nice discount. It has a power of 31ooW, a self-cleaning function and 350ml water tank."
16/16
Vileda Turbo Microfibre Mop And Bucket Set
Mrs Hinch and Stacey Solomon have both been spotted using this mop and you know how spotless their homes are. This deal is great if you’re tempted - it’s definitely worth snapping up. You’re in for a treat with hangs-free wringing thanks to the spinning mechanism and deep cleaning due to the advanced microfibre. No need to use harsh chemicals to shift those stains.
What is Amazon Prime Day?
Prime Day has traditionally been a 48-hour sales extravaganza offering discounts on hundreds of products from big brands like Apple, Shark and Ninja plus huge deals on everything from fashion and beauty to home and garden. Now there are two big Prime deal events in a year - one in July and one in October. The October event lasts for two days which is the perfect amount of time to score some major discounts, whether you're waiting for a big ticket buy or hoping to save on your daily needs.
© Getty ImagesHELLO! loves a good celebrity bargain and this year we've found some amazing deals taking place over Amazon Prime Big Deals Days. If you want some more deals to obsess over, how about these?
- L'Oreal on sale: Molly-Mae Hague's 'plumping' skin serum she describes as a 'game changer' is discounted
- Weleda discounted: This is Michelle Keegan's secret to flawless skin - and it's now in the Amazon sale
- Garnier price drop: Mrs Hinch is 'obsessed' with these £10 tanning drops – and they're in the sale
- Pond's Cream on offer: Dolly Parton swears by Pond's Cold Cream for flawless skin - and it's on sale
- Medicube discounted: Meghan Markle's skin-plumping collagen jelly is on sale & we can confirm it's worth it
If you haven't found what you're looking for, check out some of our editor-approved Prime deals on Amazon.
Do I need an Amazon Prime Membership to get the Amazon Prime Day deals?
In short, yes. Customers who haven’t yet joined Prime can sign up now or begin a free trial at amazon.co.uk/prime to unlock access to exclusive savings, and benefit from fast, free delivery on millions of products. You need to be an Amazon Prime Member to get access to the specific Prime Day deals, though you don't necessarily need to pay. You can sign up to a 30-day free trial, which can be cancelled anytime thereafter. After the trial runs out it’s £8.99 / $14.99 a month. I also like to highlight deals for non-Prime Members, too, so no one misses out. Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories and more.
When is Prime Day 2025?
The Prime Day event starts Tuesday, 7 October and runs until midnight on 8 October.
Why you should trust me
I’ve been professionally shopping Amazon for HELLO! Online for the past five years. I’m an expert in the best deals by now and I can tell you which ones are fab and which ones are drab. I have a constant eye on prices, so I know which of these Amazon Prime Deals are worth it.
