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Dedicated follower of fashion? Then consider HELLO! your personal shopping assistant. From the hottest seasonal trends, new collections and shopping tips, to the latest deals, must-have items, and royal and celebrity looks, HELLO! has your wardrobe covered.
Dress to impress
9 velvet dresses you'll want in your wardrobe this party season
From rich jewel tones to sheer lace styles, these are the most irresistible velvet dresses to order now and wear this New Year's Eve
It's sparkle season
The sequin skirts to see you through the season
Dress to impress
18 best occasion dresses for women in their 50s, 60s and 70s
Shopping
12 cool affordable jewellery brands that make the perfect gift
Affordable jewellery brands that are perfect for gifting this Christmas. From initial necklaces to birthstone bracelets, cocktail rings and more...
12 days of Christmas
The Boden partywear pieces we're obsessed with
HELLO!'s favourite partywear by royal-favourite fashion brand Boden, from velvet dresses to faux fur coats and Christmas jumpers
Powered By Boden
Editor approved
9 best Black Friday clothing deals still live: Fashion editor-approved picks from ASOS to H&M
All of the best fashion & accessories sales, offers and discounts still available to shop this Black Friday 2025. Plus how to bag the biggest deals
Exclusive interview
Confessions of Hollywood's leading stylist: 'I don't care much for trends'
Ilaria Urbinati's A-list clientele is nothing short of epic
Fur-bulous
9 faux fur coats to keep you cosy and chic all winter
Channel Hollywood glamour with these new season faux fur coats. We've found the best from M&S to Mango and River Island to Reformation
Expert advice
I'm midsize and 41 – here are my fashion rules
Midsize outfit ideas based around the ultimate style formula (according to a shopping editor). Get ready to take notes because it's fashion math.
Naughty or Nice
12 cool Christmas jumpers for teens and tweens
Trailblazers
7 oversized blazers to look effortlessly cool in this autumn/winter
An oversized blazer is the perfect transitional piece, seamlessly taking you from crisp autumn mornings to chic winter nights
In the jeans
Victoria Beckham's flare jeans still live in my mind rent free so I found some amazing lookalikes
Victoria Beckham’s high-waisted, '70s-style patch pocket wide leg jeans are inspiring my autumn wardrobe
Shopping
The leather skirt is an autumn/winter essential - these are the best to shop now
The best leather skirts to channel the likes of Meghan Markle and Olivia Palermo this season
Shopping
Fashion editors agree this H&M coat could pass for designer
HELLO!’s shopping team love H&M’s cosy faux shearling jackets. Similar to the cult Toteme style, they're perfect for layering