Personalise your own Links of London sweetie charm bracelet & get a 20% discount!

In association with Links of London

Personalised jewellery pieces can beautifully reflect your unique style and be treasured forever, making them the perfect gift for mums, wives and daughters – or just a wonderful treat to yourself!

Links of London, the British luxury jewellery and watch brand, lets you immortalise your most precious memories with its iconic Sweetie Bracelet and a selection of celebration charms in sterling silver, 18ct yellow and rose gold vermeil designs. The spiritual charms make a beautiful addition to your jewellery collection, with the bracelet being an individual statement piece tailored to your personality. Pack your bracelet with charms or go sleekly minimal with the new black rhodium or 18ct rose and yellow gold vermeil rings - the choice is yours.

To design your story and capture your special memories, visit in-store for your one-to-one bespoke consultation on how to style your Sweetie Bracelet, or build your own online at And to celebrate 15 fabulous years of the Links of London Sweetie Bracelet, from the 24th of April Links of London will be offering HELLO! readers an exclusive 20% discount off their whole collection in-store and online.

In need of a little inspiration? Our Editor in Chief Rosie Nixon, two-time novelist and busy mum, shares the stories behind her own treasured Sweetie Bracelet for you here...

What's in a name?

(18ct Yellow Gold R Charm)

"I especially love the cute letter charms; as well as being my own initial, R also stands for Rex - the name of my littlest boy - so this stylish gold charm will always make me smile. He's a real live wire, too, so perhaps it would more aptly stand for 'Rascal'!"

Mummy First

(18ct Yellow Gold Vermeil Mother's Day Sun Charm)

"Becoming a mum is by far my most enriching experience, so this Mother's Day Sun Charm is the perfect way to hold my children close to me, wherever I am. It's beautifully engraved with the words "All love begins with you", which is exactly how I feel about my two boys."

Stars in my eyes!

(Amulet 18ct Yellow Gold Vermeil and Diamond Destiny Charm)

"The dazzling stars make me think of starry nights in Hollywood, which I've been lucky enough to visit many times. My fascination with the red carpet prompted me to write my first novel, The Stylist. The sequel Amber Green Takes Manhattan, is coming out in June."

Travel Bug...

(18ct Yellow Gold Vermeil and Mother of Pearl Compass Charm)

"This cute little compass charm is sure to guide me through my travels in style. I'm an avid explorer, California and India are my favourite places in the world and we recently enjoyed a family holiday in the Caribbean - show me palm trees and I'm happy."


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