Mrs Hinch, aka Sophie Hinchliffe, is known for her cleaning hacks and her parenting tips, but she's also pretty knowledgeable about beauty, too. The former hairdresser often shares with her 4 million Instagram fans a look at her daily beauty routine - whether it's the skincare she's trying, the hair products she loves, her go-to tanning solutions and the lashes she always buys. Keep scrolling to see what Mrs Hinch has in her enviable beauty baskets...
MORE: Everything you need to know about Mrs Hinch
Mrs Hinch's favourite makeup products
Mrs Hinch is a lover of makeup, often raving about her love of full-coverage foundations, a dewy highlighter and her favourite lashes. These are the products she has told her followers that she uses...
Estee Lauder Double Wear Foundation, £27.20, Look Fantastic
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She has recently started using the Anastasia Beverley Hills foundation in shade 335w.
Becca Cosmetics Under Eye Corrector, £21, Cult Beauty
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She also got swayed into buying a new concealer by L'Oreal Paris, which she says is very good. Once applied, she uses her beauty blender, which she stocks up on at Home Bargains, to blend.
L'Oreal Paris Infallible Concealer, £9.99, Superdrug
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To contour, she uses the W7 Lift and Sculpt Cream Contour palette, applied using her Iconic London brush. She takes the lightest shade to shape under her brows, too.
W7 Lift and Sculpt Cream Contour palette, £4.50, Amazon
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And to complete her makeup look? Highlighter! The cleaning star uses Becca in the shade Champagne Pop - and she says "it's amazing."
Becca Shimmering Skin Perfector in Champagne Pop, £30, Cult Beauty
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When it comes to mascara, it's all about the MAC In Extreme Dimension 3D...
MAC In Extreme Dimension 3D mascara, £22, MAC Cosmetics
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Mrs Hinch is also a fan of Iconic London's Triple Threat Mascara.
Iconic London Triple Threat Mascara, £19, Cult Beauty
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Nothing adds glamour like false eyelashes...
SOSU x Dani Dyer lashes, £5.95, FalseEyelashes.co.uk
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Last, but no means least, she gives herself a spritz of the Urban Decay All Nighter Setting Spray and fans herself down a handheld fan.
Urban Decay All Nighter Setting Spray, £22.10, John Lewis
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Mrs Hinch's favourite hair products and tools
Mrs Hinch's hair is the envy of her followers and they love to know what's in her kit. The cleanfluencer used to be a hairdresser so she definitely has the knowledge when it comes to hair care. Keep scrolling to see the hair tools she loves and the products she applies...
The ghd styler, £149, ghd
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ghd Soft Curl Tong, £129, ghd
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BaByliss Curling Wand Pro, £28, Feel Unique
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Schwarzkopf got2b Guardian Angel Heat Protection Spray, £6.22, Amazon
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got2b Powder'ful Volumizing Styling Powder, £3.49, Superdrug
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Hair wraps, £2.95, eBay
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SHOP: Loved Mrs Hinch's curly hair on This Morning? This is the bargain hair tool she used
Mrs Hinch's skin care routine
The current skincare routine
In March 2021, Sophie revealed her new evening skincare regime, revealing that she uses Estee Lauder's cult night time product, Advanced Night Repair Concentrate. She then matches with the Estee Lauder Repair Eye Recovery, applying with her ring finger.
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Duo, £100, LookFantastic
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At the beginning of lockdown, Mrs Hinch decided to test out new skincare buys from The Ordinary, the brand with a cult following online with skincare lovers. Well, the verdict is in! She alerted her followers that she will "definitely" buy them again. "My skin feels more hydrated and less tight and my skin seems clearer," she said. The 30-year-old listed out her full skincare favourites and these are the products she uses the most...
Products from left to right: The Ordinary for her skincare, Eufora Style Pure Polish for her hair, Molton Brown for her hands, and the Primark Lip Hydration Drops
The Ordinary Squalane Cleanser, £5.50, Natural Moisturizing Factors + HA, £4.90, and Hyaluronic Acid 2% + B5, £5.90, all Cult Beauty
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Garnier Eye Tissue Mask, £1.99, Boots
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Mrs Hinch favourite tanning products
Mrs Hinch loves to have a sun-kissed glow, and often shares with her followers her favourite tanning treatments.
Bondi Sands Self Tanning Foam, £10.04, Look Fantastic
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Skinny Tan - Tan and Tone, £16.45, Feel Unique
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MORE: Mrs Hinch is a big fan of the Skinny Tan range - and here's the proof
Mrs Hinch perfume she loves
No, she doesn't spritz herself with Zoflora, even though she would probably buy the perfume if it was released. Instead, she expressed a love of this high-street steal of a scent...
Cashmere, £15, NEXT
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YOU'LL LOVE THIS: Stacey Solomon creates stunning diffusers using old perfume bottles
Mrs Hinch's bodycare essentials
Body care treat and a steal - Mrs Hinch revealed that her publisher, Penguin, gifted her an expensive bodycare lotion when her first book came out but it's too fancy to use. We say, use it! She has also expressed a love of Dove.
Dove Hydro Body Lotion pack of four, £15, Amazon
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Diptique Fresh Lotion, £45, John Lewis
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Mrs Hinch's bathtime treats
You can't beat a lovely bath, and Mrs Hinch is a fan of some rest and relaxation in the tub. Keep scrolling to see her favourite skincare treats and the products she stores away for easy access come bath time.
From left to right: Weleda Lavender Relaxing Bath Milk, £14,95, The Body Shop's Tahitian Tiaré Bath & Shower Oil-In-Gel, £7, and Radox Sleep Aromatherapy Calm Your Mind Bath Oil, £3.99
Childs Farm Baby Bedtime Bubbles, £2.68, Amazon
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Mrs Hinch's sleep essentials
If you follow Mrs Hinch you'll know that sleep isn't her friend - and she often spends time awake chatting with her followers when she's supposed to be getting her beauty sleep. To combat the lack of Zzs, Mrs Hinch has a few dressing table beauty purchases to help her relax and get some shut-eye.
Aromatherapy Beauty Sleep Pillow Mist, £3, Avon
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Sleep Together Calming Spray, £22, and Deep Sleep Breathe In, £18, both This Works
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