Beauty collective

Last Updated On | 16 Dec 2025

beauty tips

I always buy perfume for the women in my life - here's what to consider when you're Christmas shopping

Josh Osman shares a foolproof guide to choosing the perfect perfume gift for friends, girlfriends and family members

7 party dress fragrances guaranteed to get you compliments this Christmas

Choose your party season perfume wisely…

Everything our beauty editors finished in 2025 – from £7

When a beauty editor uses something down to the last drop, you know it's a goodie…

This 'preventative' laser treatment took me back to my 20-year-old skin

At 30, I wasn't ready to get on the Botox train, but a combined laser treatment, designed to restore youthful skin, piqued my interest

14 beauty editor-approved tips for super soft skin this winter

From lustrous limbs to LBD-worthy décolletés, welcome to HELLO!'s Beauty Collective's ultimate head-to-toe (winter) glow-givers for flowing skin when the weather is bleak

I love makeup – so why have I stopped 'making an effort' at 58?

Journalist Lisa Barrett has been going makeup-free for several months now – and wonders if she'll ever pick up her beauty bag again

I'm abandoning 'clean girl' beauty for this 'messy' look

Just in time for Halloween, goth beauty has found its way back into the mainstream. Here's how to wear it

All my friends are asking me about skincare right now – this is what I tell them

Skincare queries are at an all-time high in the beauty world. Here's what experts are telling their friends about caring for their skin this autumn

Retinol in your 40s and 50s: what a top dermatologist wants you to know

Beauty Editor Donna Francis talks to dermatologist Dr. Justine Kluk about why it's never too late to start adding retinol to your skincare routine

I'll never use straighteners again after trying this smoothing hair tool - and it's in the Amazon Prime Day sale

My hair styling time has been cut in half now I've tried the GHD Duet Blowdry

The 00s beauty trend I'm taking into 2026

The trend for Y2K is showing no sign of waning, with early noughties beauty looks set to dominate in 2026

Why have I suddenly started craving vanilla scents in midlife?

After decades of indifference towards vanilla scents, HELLO!'s contributing Head of Beauty, Cassie Steer, discovered that perimenopausal hormones could be the reason for her shift towards indulgent scents

My 'subtle' haircut at 49 was like a facelift - here's what to ask your stylist for

Beauty Editor Donna Francis's hair was dragging her down - until she opted for a subtle cut that refreshed her look. Here she shares her secret weapon for youthful hair

Beauty editors are all obsessed with this early 2000s perfume

Our olfactory preferences have seen a huge shift back towards the early 2000s – are you on board?

7 autumn/winter 2025 beauty trends we'll be trying immediately

As well as falling leaves and pumpkin spice lattes, autumn brings a host of new beauty trends. Our editors put them to the test

Beauty editors swear by this Japanese skincare brand for plump, refreshed skin

Could Japanese beauty be the secret to midlife radiance? Our editors put Hada Labo Tokyo to the test and here are their reviews...

I have 'age dysmorphia' when it comes to makeup - can I still wear flicks and foundation in my late 40s?

Beauty Editor Cassie Steer wonders if it’s time to upgrade her go-to makeup look

I've tried everything for my scalp psoriasis – here's what finally helped

After a decade of struggling with scalp psoriasis, HELLO!'s Sally Morgan finally found a treatment to ease the condition

Motherhood changes your beauty routine - here's how 3 experts adapted theirs

Back-to-school season is almost here. HELLO!s Beauty Collective spoke to three beauty brand founders – who are also mothers – about fitting in their skincare and makeup routine around the school routine