Perfume

There's nothing quite like a brand new perfume to uplift your mood. Who doesn't love a gorgeous new fragrance to spray on before a night out? HELLO! is your number one stop for all all the news on new perfumes, from new launches to celebrity favourites.Want to know which scents Duchess Kate and Meghan use? Read more

Last Updated On | 16 Dec 2025

beauty tips

I always buy perfume for the women in my life - here's what to consider when you're Christmas shopping

Josh Osman shares a foolproof guide to choosing the perfect perfume gift for friends, girlfriends and family members

7 party dress fragrances guaranteed to get you compliments this Christmas

Choose your party season perfume wisely…

Looking for a new signature scent in 2026 that'll actually last? Try these perfumes that chic Parisian women love

The brand is somewhat of a French-girl elite fashion house that's famed for its rock 'n' roll (but still sophisticated) aesthetic

The best perfumes to receive as Christmas gifts that are actually worth the hype

From intense base notes to floral scents that leave a magnetic trail, these perfumes will get you on your loved ones' Nice Lists

Jo Malone CBE shares her little luxuries from designer kaftans to indulgent spa days

This cult-loved fragrance is making a comeback after seven years

The musky scent, which was first launched in 2018 but has since been near-impossible to get hold of, is perfect for autumn

In partnership with Kayali

This mouthwatering unisex perfume is perfect if you love a woody scent in autumn

Reviews say that the fragrance has a "salty breeze, soft woodiness and light earthiness that makes it incredibly refreshing and unique"

The 17 most luxurious perfumes to gift in 2025, tried and tested

These scents are totally worth the splurge…

Why have I suddenly started craving vanilla scents in midlife?

After decades of indifference towards vanilla scents, HELLO!'s contributing Head of Beauty, Cassie Steer, discovered that perimenopausal hormones could be the reason for her shift towards indulgent scents

Beauty editors are all obsessed with this early 2000s perfume

Our olfactory preferences have seen a huge shift back towards the early 2000s – are you on board?

This Kate Moss-approved designer just launched an 'addictive' new perfume

The long-lasting scent makes the perfect wedding fragrance

The Perfume Shop sale is here! 8 summery fragrances in our basket

We’ve trawled the discounts so that you don’t have to

How to smell different from everyone else this summer - from £10.50

Beauty Collective

What does Taylor Swift smell like? Her favourite Parisian designer just launched a new fragrance

The Lavender Haze singer once revealed her signature scent

6 sustainable perfumes that also smell incredible

Why I share perfume with my mum

Beauty Collective

11 best new perfumes for women 2025: The talked about fragrances from Jo Malone London, Tom Ford, Dior & MORE

On the hunt for a women's perfume for you or a loved one? We've got the new perfumes to shop

This fragrance is the 2025 beauty launch I'm most excited about

It's been a busy year for beauty already, but the best is yet to come

17 people on the fragrance they were wearing when they fell in love

From teen sweethearts to midlife love, these are the love-inducing scents to know

EXCLUSIVE: "I wanted to take risks in my 40s" Khloé Kardashian on how her Armenian heritage inspired her new perfume

As she launches her debut fragrance, XO Khloé, we sit down with the American TV personality and beauty entrepreneur to talk things all things scents, culture and family...