She is one of the hottest popstars in the UK.
But Alexandra Burke has put her microphone down briefly to make her foray into the world of cosmetics.
The 2008 X Factor winner recently launched a lipstick collection with MUA Cosmetics, entitled Lip Bloom.
It consists of eight shades named after catchphrases the star made famous such as OK.Com and Bring It.
Alexandra chose a spike-shoulder blazer for the event that she pared with pastel pink skinnies and a pair of OTM toecap heels.
The lipsticks will go on sale in Superdrug stores nationwide from May 9th priced £3 each.