Want to shop designer and high-end products in the Black Friday sales? Selfridges is the place. Although the iconic store doesn't partake in ‘Black Friday’, the 'Christmas Comes Early' sale gives you an incredible 20 per cent off most items in store and online - and yes, those discounts include designer brands, jewellery, handbags and makeup.
All you need to do is type the code SELFCCE at checkout to see that oh so satisfying price drop.
So whether you’re shopping big this year and splashing out on your loved ones, or treating yourself as a reward for just making it through 2020, here’s what you should be adding to basket. Make sure you get involved before the Selfridges Balck Friday deals are over at the end of Sunday 29 November!
Elf Christmas box
Elf ridges Christmas box, was £75 now £60, Selfridges
This is the perfect Christmas Eve box - complete with the book The Night Before Christmas, a pair of PJs and a super soft Jellycat Elf plush.
Self-Portrait midi dress
Self-Portrait Prairie floral-embroidered midi dress, was £300 now £240, Selfridges
Both Kate Middleton and Meghan Markle are fans of the London-based label and we sure both of them would love this gorge lace number. Definitely a statement dress to keep forever.
Le Creuset casserole dish
Le Creuset signature cast iron casserole dish 28cm, was £290 now £232, Selfridges
We don't know anyone who doesn’t covet one of these brilliant casserole dishes from Le Creuset. Use it for everything from curries to stews and more – and how fab is it in this violet shade?
Missoma Zenyu earrings
Missoma Zenyu gold chandelier earrings, were £115 now £92, Selfridges
Kate Middleton fans might recognise these lovely Missoma earrings. The Duchess has a pair which she wears often - and who can blame her, they give any outfit an instant lift. Hurry if you want to grab a pair as they're low on stock!
Missoma advent calendar
Missoma 12 days of Christmas advent calendar, was £395 now £316, Selfridges
If you hurry you can also get the jewellery brand's 12 days of Christmas calendar, which has been restocked after selling out. It features 12 of the London label's best-selling and must-have pieces (including a new arrival, or two), it's worth over £745 so it's a great one to snap up in the Selfridges Black Friday sale.
Outdoor pizza oven
Ooni portable outdoor pizza oven, was £230 now £184, Selfridges
If Lockdown 1.0 taught us anything, it's that one of the biggest pleasures is a well done home cooked meal - and top of the list is an authentic home-made, stonebaked pizza! It's well worth investing in one of these portable outdoor pizza ovens to see us through Lockdown 2.0! These sold out quickly but they've been restocked - hurry!
Missoma Christmas crackers
Missoma Christmas crackers, were £145 now £115, Selfridges
Want to up your Christmas dinner table game? These Missoma crackers contain a pair of the brand's gorgeous earrings, a paper hat and a joke (because is it even Christmas without a cringey joke?) Another restock here, so grab one if you're tempted because we predict another quick sell out.
Charlotte Tilbury advent calendar
Charlotte Tilbury bejewelled advent calendar, was £150 now £135, Selfridges
Want to countdown to Christmas with some fab beauty treats? Charlotte Tilbury’s Bejewelled Chest of Beauty Treasures is perfect! Packed with 12 surprises, including three full-sized and nine minis, the advent calendar is a treasure trove of the beauty buff’s most-loved icons. Expect limited-edition shades (Copper Lights, to be exact), Pillow Talk goodies and a pot or two of magical formulas. Hurry if you want to grab one - it's just been restocked but is sure to sell out fast.
Neom beauty sleep in a box gift set
Neom beauty sleep in a box set, was £28 now £22.40, Selfridges
In these trying times we could all use a better night's sleep. This handy set contains a scented eye mask and a nighttime face oil and pillow mist, both fragranced with 14 pure essential oils including lavender, chamomile and patchouli.
Jimmy Choo leather bucket handbag
Jimmy Choo drawstring Callie leather bucket bag, was £875 now £700, Selfridges
If you want to invest in a designer handbag, the Selfridges Black Friday sale is the time. This painfully cool Jimmy Choo leather drawstring bucket bag is just one of the fab styles you can get 20% off.
GHD Helios Air professional hairdryer
ghd Helios hairdryer, was £159 now £143, Selfridges
Say hello to good hair days forever, with ghd’s top of the range Helios Air professional hairdryer - Selfridges Black Friday event is the ideal time to snap one up.
Penhaligon advent calendar
Penhaligon's Brilliantly British advent calendar, was £375 now £337.50, Selfridges
Perhaps you're looking for a countdown to Christmas treat for yourself (after this year, we all deserve one, right?) Penhaligon's Brilliantly British advent calendar is just the ticket. Packed with 25 surprises - including one for Christmas Day - it features the British perfumer’s most-loved scents and fragrances. Expect lip balms, scented candles, travel-sized eau de parfums and body and hand lotions. And its iconic Halfeti makes an appearance, or two.
Smeg logo stainless steel kettle, was £140 now £126, Selfridges
If your kitchen needs a facelift, get one instantly by snapping up a fancy 50s-inspired design Smeg kettle – available in baby pink, blue or yellow or minty green – in the Selfridges Black Friday sale.
READ MORE ON BLACK FRIDAY 2020:
eBay's Black Friday sales are go: Get up to 50% off and a 20% coupon
Best Black Friday homeware deals at Marks & Spencer, Amazon and more
The best Black Friday fashion deals you need to shop
27 best beauty Black Friday deals: Urban Decay, MAC, Bobbi Brown, NARS & MORE
The Best Black Friday laptop deals
Amazon fashion Black Friday deals you can shop right now
The best Apple Black Friday deals: From AirPods to the iPad, the Apple Watch & MORE
Dyson's Black Friday deals: The biggest discounts we're expecting
Best Argos Black Friday deals: What to expect in the 2020 sales extravaganza
Currys' Black Friday sale – big discounts on Mrs Hinch’s vacuum and more
Black Friday early deals and discount codes you need to know about
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.