Josie O'Brien
Creative Content WriterJosie is a Creative Content Writer at HELLO! and HELLO! Fashion, specialising in editorial and partnership content across print and digital. With a love of storytelling, she produces everything from trend-led beauty and fashion pieces, review features to engaging advertorials.
Prior to joining HELLO!, Josie was a senior writer at Fabulous, where she specialised in features and investigations.
During her time at Fabulous, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.
Recent articles from Josie O'Brien
This affordable LED face mask is esthetician-approved, targets 8 skin concerns and is currently 30% off
LED face masks use a full spectrum of light wavelengths to rejuvenate skin, with each colour targeting a different concern
Natural brows are set to dominate 2026 – the £10 product that creates a flawless, just-woke-up finish
The most effective way to achieve natural-looking (but still full) eyebrows is with an ultra-thin pencil that mimics hair-like strokes
The best perfumes to receive as Christmas gifts that are actually worth the hype
From intense base notes to floral scents that leave a magnetic trail, these perfumes will get you on your loved ones' Nice Lists
You'll never wear false eyelashes again with this £14 mascara – just ask Millie Bobby Brown
The actress wore the smudge-proof, long-lasting formula on the red carpet for the premier of Stranger Things 5
This is Miley Cyrus' go-to £11.99 lipstick that she swears lasts throughout 'late-night sessions'
The singer recently sparked engagement rumours with boyfriend Maxx Morando after stepping out with a huge diamond on her left ring finger
These 6 lingerie sets are totally worth your investment in the Ann Summers Cyber Monday sale
Hundreds of products have been reduced by up to 69%, including bras, Brazilian knickers, thongs, suspender belts and hold ups
This Sofia Richie-approved activewear label is offering an extra 25% off its Black Friday sale - 8 items we’re shopping
The chic discounted products include glute-enhancing leggings, multi-functional sports bras and chic oversized sweatshirts
HELLO! editors share their favourite destinations to holiday in the winter months
From scorching city breaks to sub-tropical beach climates, three HELLO! journalists who love travel have shared their favourite places to visit in winter...In partnership with lastminute.com
Meet Kiki McDonough, the British jewellery brand loved by royalty
Supported by Kiki McDonough
Planning a festive overnight stay in London? You want these hotels on your radar
Discover the best London hotels for a festive stay, from historic buildings to stylish bases near the iconic Royal Parks
I used Dua Lipa’s new skincare line for a week and here’s how it transformed my face
Meet DUA by AB, the three-step skin regime developed by the Dua Lipa in collaboration with world-renowned beauty brand, Augustinus Bader
Clarins just reduced the price of its advent calendar – and it includes Princess Kate-approved products
The Princess of Wales is known for her natural makeup looks, which is likely why she's a fan of Clarins' plant-derived formulas
Anne Hathaway has been loving this cool Parisian brand lately – and these are its new fragrances
The actress, who is currently filming The Devil Wears Prada 2, has previously admitted to being an occasional late-night lurker on perfume Reddit
5 budget-friendly and thoughtful self-care gifts they'll actually use
If you really want to impress the wellness aficionado in your life with something special under the tree, we've got you coveredIn partnership with Coslus
H. Samuel is making diamond jewellery affordable with its chic new lab-grown range
The opulent collection is inspired by the brand’s founder Harriet Samuel, with over 150 years of heritage weaved into the designs
11 aesthetic treatments that are currently trending for offering 'genuine results'
For hydrated skin, boosted collagen, sharper facial structure and an improved smiles, these are the aesthetic treatments to have on your radar
The Brit label everyone is wearing just dropped a party range – and it's inspired by New York cool-girls
Featuring lace accents, inky colour palettes and structured satin, Aligne's Shaken Nights collection is poised to show you a good time
This £8 skin tint is all you need for a glow this winter - and it's Sophie Habboo approved
Reviews say that the featherlight skin tint “blends easily in without ever feeling heavy or sticky” and forges an “incredibly smooth” complexion
This sell-out US dermaplaner is finally available in the UK - and it works a treat on thick facial hair
Thanks to its popularity in the US (where it’s sold in celeb-loved grocery store Erewhon), the Nimbi Dermaplaner already has hoards of five-star reviews
This ‘genius’ suitcase is influencer-approved for every holiday type – and it’s now available in a chic pink
The Nere Venture sold out almost instantly upon its initial launch in January, with reviews saying it “looks and feels stunning”
9 pieces to curate an autumn-chic home from this influencer-approved brand
If you’re ready to spend darker evenings with autumnal colours and cosy textures welcoming you home, then look no furtherIn partnership with Furniture Village
7 affordable diamond jewellery pieces that look luxurious – and instantly upgrade your style
886 by The Royal Mint's new Teardrop collection is making chic diamonds eminently attainable with prices starting at £495
9 editor-approved Christmas gifts for the fragrance-lover in your life
If you want to impress the fragrance aficionado in your life this Christmas, look no further than Bath & Body Works, available exclusively in the UK at NextIn partnership with Bath & Body Works
How to get your dog involved in Christmas festivities – from pooch-friendly ready meals to presents
You can spoil your dog with a pigs in blankets advent calendar this year
This new denim collection is the perfect balance of cool and chic: 7 items I’m shopping
From jackets and jeans to dresses and boilersuits, the denim range has something for every event in your festive calendar...
This supermodel-inspired co-ord is the 90s vibe you need in your winter wardrobe
Designed with quintessential British culture in mind, No Emotions’ chic jacket and kilt combination is (naturally) perfect for cold weather dressing
The 6 cool-girl pieces our editors are shopping from Next’s AW25 collection
Bold colour palettes, moodboosting knitwear and so much potential for afterdark opulence, Next’s latest drop is an autumn dreamIn partnership with Next
This chic AW25 supermarket collection has an outfit for every event in your festive calendar
Model Abbey Clancy has curated another stellar edit with F&F at Tesco, with prices for the AW25 supermarket range starting at £10In partnership with F&F at Tesco
A look at Europe’s leading medical aesthetic clinic that thousands of women worldwide are using - with over 50,000 five-star reviews
Thérapie Clinic has 80 clinics across the UK, Ireland and New York, offering dermal fillers, lip fillers, polynucleotides and moreIn partnership with Thérapie Clinic
NEOM brings back its sell-out wellbeing boxes with candles, diffusers and skincare – and we’re obsessed
Our favourite NEOM box is oozing with its iconic Real Luxury scent, which has rich notes of jasmine, lavender and sandalwood
I lose my mojo every autumn, but this coffee promised to bring it back – here's my review
London Nootropics coffee is famed for its “unique taste” and ability to rouse different sensations depending on the blend
Everything you need to know about Shiseido's 2025 advent calendar – what's inside and where to buy
The Japanese beauty brand's sell-out advent calendar is officially back with six full size products, including the Benefiance Wrinkle Smoothing Cream
These 7 dazzling celebrity engagement rings can be recreated by a sustainable British jeweler
There’s emulations of Taylor Swift and Sofia Richie’s huge diamond engagement rings, as well as the designs worn by Dua Lipa and Zendaya
This renowned weight loss programme now has a version specifically for menopause
Queen Latifah is the official spokesperson of WeightWatchers for Menopause, which includes nutrition advice for every hormonal stage
How to soothe menopausal skin during colder months if battling dryness, wrinkles and sensitivity
We spoke to women’s health specialist Dr Janine David for her top tips and product recommendations for menopausal skin during autumn and winter
This cult-loved fragrance is making a comeback after seven years
The musky scent, which was first launched in 2018 but has since been near-impossible to get hold of, is perfect for autumnIn partnership with Kayali
Beauty Receipts: What founder and first CEO of the British Beauty Council Millie Kendall is loving right now
Discover the entrepreneur's most-loved skin, makeup and hair product, with British Beauty Week taking place later this month
Could LED face masks be the key to younger-looking skin in midlife?
No longer a treatment reserved for the rich and famous, LED light therapy's collagen-boosting powers can now be harnessed from your sofa
This mouthwatering unisex perfume is perfect if you love a woody scent in autumn
Reviews say that the fragrance has a "salty breeze, soft woodiness and light earthiness that makes it incredibly refreshing and unique"A look at Europe’s leading medical aesthetic clinic that thousands of women worldwide are using - with over 50,000 five-star reviews
Thérapie Clinic has 80 clinics across the UK, Ireland and New York, offering dermal fillers, lip fillers, polynucleotides and moreIn partnership with Thérapie Clinic
