Josie O'Brien

Creative Content Writer

Josie is a Creative Content Writer at HELLO! and HELLO! Fashion, specialising in editorial and partnership content across print and digital. With a love of storytelling, she produces everything from trend-led beauty and fashion pieces, review features to engaging advertorials.

Prior to joining HELLO!, Josie was a senior writer at Fabulous, where she specialised in features and investigations.

During her time at Fabulous, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.

Recent articles from Josie O'Brien

Looking for a new signature scent in 2026 that'll actually last? Try these perfumes that chic Parisian women love

The brand is somewhat of a French-girl elite fashion house that's famed for its rock 'n' roll (but still sophisticated) aesthetic

This ‘fountain of youth’ cult collagen powder has sold out 20 times – and it’s finally back in stock

The powder is hailed as the world's first bovine tripeptide collagen, and was developed in collaboration with Swiss scientists

These luxury hotels are perfect for a London staycation before the end of the year

From rooms adorned with quirky art to on-site restaurants topped with glass roofs, these city hotels have a lot to offer...

Jeweller Dinny Hall on resisting throwaway culture, optimism and how bones influenced her latest collection

To celebrate reimagining her iconic Waves and Toro collections, jewellery designer Dinny Hall gave H! Fashion a look into her world...

Supported by Dinny Hall

Glossy hair is in for 2026 – here’s a simple four-step routine to achieve it

I tried to inject a glass-like shine into my dull hair with L’Oréal’s four-piece Glycolic Gloss range. Here's my honest review...

This affordable LED face mask is esthetician-approved, targets 8 skin concerns and is currently 30% off

LED face masks use a full spectrum of light wavelengths to rejuvenate skin, with each colour targeting a different concern

Natural brows are set to dominate 2026 – the £10 product that creates a flawless, just-woke-up finish

The most effective way to achieve natural-looking (but still full) eyebrows is with an ultra-thin pencil that mimics hair-like strokes

The best perfumes to receive as Christmas gifts that are actually worth the hype

From intense base notes to floral scents that leave a magnetic trail, these perfumes will get you on your loved ones' Nice Lists

You'll never wear false eyelashes again with this £14 mascara – just ask Millie Bobby Brown

The actress wore the smudge-proof, long-lasting formula on the red carpet for the premier of Stranger Things 5

This is Miley Cyrus' go-to £11.99 lipstick that she swears lasts throughout 'late-night sessions'

The singer recently sparked engagement rumours with boyfriend Maxx Morando after stepping out with a huge diamond on her left ring finger

These 6 lingerie sets are totally worth your investment in the Ann Summers Cyber Monday sale

Hundreds of products have been reduced by up to 69%, including bras, Brazilian knickers, thongs, suspender belts and hold ups

This Sofia Richie-approved activewear label is offering an extra 25% off its Black Friday sale - 8 items we’re shopping

The chic discounted products include glute-enhancing leggings, multi-functional sports bras and chic oversized sweatshirts

HELLO! editors share their favourite destinations to holiday in the winter months

From scorching city breaks to sub-tropical beach climates, three HELLO! journalists who love travel have shared their favourite places to visit in winter...

In partnership with lastminute.com

Meet Kiki McDonough, the British jewellery brand loved by royalty

Supported by Kiki McDonough

I used Dua Lipa’s new skincare line for a week and here’s how it transformed my face

Meet DUA by AB, the three-step skin regime developed by Dua Lipa in collaboration with world-renowned beauty brand, Augustinus Bader

Clarins just reduced the price of its advent calendar – and it includes Princess Kate-approved products

The Princess of Wales is known for her natural makeup looks, which is likely why she's a fan of Clarins' plant-derived formulas

5 budget-friendly and thoughtful self-care gifts they'll actually use

If you really want to impress the wellness aficionado in your life with something special under the tree, we've got you covered

In partnership with Coslus

H. Samuel is making diamond jewellery affordable with its chic new lab-grown range

The opulent collection is inspired by the brand’s founder Harriet Samuel, with over 150 years of heritage weaved into the designs

11 aesthetic treatments that are currently trending for offering 'genuine results'

For hydrated skin, boosted collagen, sharper facial structure and an improved smiles, these are the aesthetic treatments to have on your radar

The Brit label everyone is wearing just dropped a party range – and it's inspired by New York cool-girls

Featuring lace accents, inky colour palettes and structured satin, Aligne's Shaken Nights collection is poised to show you a good time

This £8 skin tint is all you need for a glow this winter - and it's Sophie Habboo approved

Reviews say that the featherlight skin tint “blends easily in without ever feeling heavy or sticky” and forges an “incredibly smooth” complexion

This sell-out US dermaplaner is finally available in the UK - and it works a treat on thick facial hair

Thanks to its popularity in the US (where it’s sold in celeb-loved grocery store Erewhon), the Nimbi Dermaplaner already has hoards of five-star reviews

This ‘genius’ suitcase is influencer-approved for every holiday type – and it’s now available in a chic pink

The Nere Venture sold out almost instantly upon its initial launch in January, with reviews saying it “looks and feels stunning”

9 pieces to curate an autumn-chic home from this influencer-approved brand

If you’re ready to spend darker evenings with autumnal colours and cosy textures welcoming you home, then look no further

In partnership with Furniture Village

7 affordable diamond jewellery pieces that look luxurious – and instantly upgrade your style

886 by The Royal Mint's new Teardrop collection is making chic diamonds eminently attainable with prices starting at £495

9 editor-approved Christmas gifts for the fragrance-lover in your life

If you want to impress the fragrance aficionado in your life this Christmas, look no further than Bath & Body Works, available exclusively in the UK at Next

In partnership with Bath & Body Works