Josie O'Brien
Creative Content WriterJosie is a Creative Content Writer at HELLO! and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.
Prior to joining HELLO!, Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.
Recent articles from Josie O'Brien
Charlotte Tilbury is giving away free full-size tubes of its Magic Body Cream this Valentine's Day
Dealing with stretch marks and cellulite? The cream is clinically proven to reduce their appearance by an impressive 60%
Disney On Ice is back! Why the immersive show is a magical experience for all the family
The upcoming show is travelling around the UK with arena dates throughout February and MarchIn partnership with Disney On Ice
The Good Morning Britain ladies love this high-street brand – and its knitwear sale is perfect for cold January
The sale features 50% discounts and is punctuated by fairisle prints, pastel colourways, cable weaves and soft-touch fabrics
This affordable LED face mask is esthetician-approved - and it has 50% off
LED face masks use a full spectrum of light wavelengths to rejuvenate skin, with each colour targeting a different concern
How to style chic workwear in 2026, according to a fashion editor
Since the pandemic, workwear has been given permission to have fun. Here are six chic pieces you need for a capsule selection...
Can this 'handbag facelift' really sculpt your cheeks and jaw in just 10 minutes? I put it to the test
You can currently get 20% off the pocket-sized device with HELLO!'s exclusive discount code
This ‘daily shot’ has been Gemma Atkinson’s health holy grail for the last six years – and it’s currently 30% off
The Strictly star isn't the only celebrity who backs the supplement, with other famous fans including Lisa Snowdon and Frankie Bridge
This vitamin is the secret to Sara Cox's midlife glow and fitness endurance at 51 – and it's only 77p a day
The BBC Radio 2 star recently opened up to HELLO! on how she is "thrilled to be ageing" and loving life in her 50s
HELLO! editors share their favourite lastminute.com destinations for winter sun – including Europe's best kept secret
From scorching city breaks to sub-tropical beach climates, three HELLO! journalists who love travel have shared their favourite places to visit in winter...In partnership with lastminute.com
This 5-star Iberostar resort has been sustainably refurbished as a seafront wellness retreat – and it's ideal for foodies
Natural art, ocean-inspired design and plastic-free luxury? Yes please! Step inside the stunning transformation of this Fuerteventura wellbeing retreat...
We’ve found a winter skincare duo that's clinically proven to target dryness and the look of wrinkles
One of the products was curated with mature and menopausal skin in mind – perfect for complexions struggling amid midlife changes
Loveholidays just launched a huge sale for 2026 breaks – here's a travel editor’s favourite hotels from it
From a resort that looks straight out of The Flinstones to a prime central location in New York...
From Australia to India: 6 most idyllic train journeys for the trip of a lifetime in 2026
Rail-based holidays offer a remarkable ways to see the world, whether retracing the steps of Indian royalty, bathing in alpine lakes or beyond...In partnership with Great Rail Journeys
This 'potent' hormone supplement helps with bloating, energy, hot flushes, sleep and more
The supplements work for women of all ages with various hormonal imbalances, including menopause and PMS
Looking for a new signature scent in 2026 that'll actually last? Try these perfumes that chic Parisian women love
The brand is somewhat of a French-girl elite fashion house that's famed for its rock 'n' roll (but still sophisticated) aesthetic
This ‘fountain of youth’ cult collagen powder has sold out 20 times – and it’s finally back in stock
The powder is hailed as the world's first bovine tripeptide collagen, and was developed in collaboration with Swiss scientists
These luxury hotels are perfect for a London staycation before the end of the year
From rooms adorned with quirky art to on-site restaurants topped with glass roofs, these city hotels have a lot to offer...
Jeweller Dinny Hall on resisting throwaway culture, optimism and how bones influenced her latest collection
To celebrate reimagining her iconic Waves and Toro collections, jewellery designer Dinny Hall gave H! Fashion a look into her world...Supported by Dinny Hall
Glossy hair is in for 2026 – here’s a simple four-step routine to achieve it
I tried to inject a glass-like shine into my dull hair with L’Oréal’s four-piece Glycolic Gloss range. Here's my honest review...
Natural brows are set to dominate 2026 – the £10 product that creates a flawless, just-woke-up finish
The most effective way to achieve natural-looking (but still full) eyebrows is with an ultra-thin pencil that mimics hair-like strokes
The best perfumes to receive as Christmas gifts that are actually worth the hype
From intense base notes to floral scents that leave a magnetic trail, these perfumes will get you on your loved ones' Nice Lists
You'll never wear false eyelashes again with this £14 mascara – just ask Millie Bobby Brown
The actress wore the smudge-proof, long-lasting formula on the red carpet for the premier of Stranger Things 5
This is Miley Cyrus' go-to £11.99 lipstick that she swears lasts throughout 'late-night sessions'
The singer recently sparked engagement rumours with boyfriend Maxx Morando after stepping out with a huge diamond on her left ring finger
These 6 lingerie sets are totally worth your investment in the Ann Summers Cyber Monday sale
Hundreds of products have been reduced by up to 69%, including bras, Brazilian knickers, thongs, suspender belts and hold ups
This Sofia Richie-approved activewear label is offering an extra 25% off its Black Friday sale - 8 items we’re shopping
The chic discounted products include glute-enhancing leggings, multi-functional sports bras and chic oversized sweatshirts
Meet Kiki McDonough, the British jewellery brand loved by royalty
Supported by Kiki McDonough
I used Dua Lipa’s new skincare line for a week and here’s how it transformed my face
Meet DUA by AB, the three-step skin regime developed by Dua Lipa in collaboration with world-renowned beauty brand, Augustinus Bader
Clarins just reduced the price of its advent calendar – and it includes Princess Kate-approved products
The Princess of Wales is known for her natural makeup looks, which is likely why she's a fan of Clarins' plant-derived formulas
5 budget-friendly and thoughtful self-care gifts they'll actually use
If you really want to impress the wellness aficionado in your life with something special under the tree, we've got you coveredIn partnership with Coslus
H. Samuel is making diamond jewellery affordable with its chic new lab-grown range
The opulent collection is inspired by the brand’s founder Harriet Samuel, with over 150 years of heritage weaved into the designs
11 aesthetic treatments that are currently trending for offering 'genuine results'
For hydrated skin, boosted collagen, sharper facial structure and an improved smiles, these are the aesthetic treatments to have on your radar
The Brit label everyone is wearing just dropped a party range – and it's inspired by New York cool-girls
Featuring lace accents, inky colour palettes and structured satin, Aligne's Shaken Nights collection is poised to show you a good time
This £8 skin tint is all you need for a glow this winter - and it's Sophie Habboo approved
Reviews say that the featherlight skin tint “blends easily in without ever feeling heavy or sticky” and forges an “incredibly smooth” complexion
This sell-out US dermaplaner is finally available in the UK - and it works a treat on thick facial hair
Thanks to its popularity in the US (where it’s sold in celeb-loved grocery store Erewhon), the Nimbi Dermaplaner already has hoards of five-star reviews
This ‘genius’ suitcase is influencer-approved for every holiday type – and it’s now available in a chic pink
The Nere Venture sold out almost instantly upon its initial launch in January, with reviews saying it “looks and feels stunning”
9 pieces to curate an autumn-chic home from this influencer-approved brand
If you’re ready to spend darker evenings with autumnal colours and cosy textures welcoming you home, then look no furtherIn partnership with Furniture Village
7 affordable diamond jewellery pieces that look luxurious – and instantly upgrade your style
886 by The Royal Mint's new Teardrop collection is making chic diamonds eminently attainable with prices starting at £495
9 editor-approved Christmas gifts for the fragrance-lover in your life
If you want to impress the fragrance aficionado in your life this Christmas, look no further than Bath & Body Works, available exclusively in the UK at NextIn partnership with Bath & Body Works
How to get your dog involved in Christmas festivities – from pooch-friendly ready meals to presents
You can spoil your dog with a pigs in blankets advent calendar this year
This new denim collection is the perfect balance of cool and chic: 7 items I’m shopping
From jackets and jeans to dresses and boilersuits, the denim range has something for every event in your festive calendar...