Guess Jeans introduce Power Denim ahead of Fashion Week

hellomagazine.com
Guess Jeans have revealed their new line of Powerdenim and Powershape jeans, using innovative technology for denim that is the perfect fit.

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Guess Jeans


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Launching both men and women's ranges, the new jeans aim to fit any shape and figure. The men's Powerdenim range aims to create a rigid style while still being comfortable and versatile, while the women's Powershape range embraces a woman's figure, enhancing curves due to the lightweight material.

The range features everything from black to dark blue jeans, as well as lace-up and colour block detailing.

Revealed ahead of London Fashion Week, the new denim collections aim to uphold Guess Jeans' reputation for being both comfortable and flattering. Using fabric technology from ISKO, the stunning denim has a one-of-a-kind flexibility that makes the pieces easy to move around in.

The Powerdenim and Powershape ranges will be available from September 2014 at guess.eu
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