The elusive search for the perfect fit!

Just like our favourite celebrities do, we all want to find clothes and accessories that fit our body shape perfectly while complementing our own sense of style - whether it's the perfect little black dress, that bra that fits 'just right', a pair of jeans that flatter your every curve. In fact, the average British woman spends over £20,000 in a lifetime searching for that elusive perfect fit, according to new research.


But the investment doesn't stop there. The survey, conducted to coincide with the launch of New Tampax Compak Pearl, also revealed that the search for the perfect fit requires huge amounts of time and effort with the average woman spending an entire month of her life on the mission to find clothing and accessories.


So what are women spending all this time and money searching for? Over half said they have trawled the shops in search of the perfect fitting bra (55%), two in five women (40%) are in pursuit of a pair of jeans that flatter their curves 'just right', while over a third (37%) have desperately tried to find shoes that fit their feet perfectly.

Finding the right fit feels "amazing!"

And why do ladies invest so much in the search for the elusive perfect fit? The results showed that when we get results, the emotional and physiological impact can be hugely positive. When asked about finding the perfect pair of jeans, almost a third (30%) said that it felt "amazing! A real confidence booster!" a fifth (20%) said that it made them feel "attractive – they flatter in all the right areas", while 3% event went as far as saying that it made them feel "euphoric"!

However, the downside of failing to find the perfect fit is equally as emotional. When asked how it felt when they just couldn’t find the perfect fitting pair of jeans during a shopping trip, a huge 80% said "disappointed", 70% felt "frustrated" and 65% said "stressed". Not only that, but more than one in ten women (15%) have been brought to tears!

What about the 'inner curves?'

While it would seem that women endure an emotional roller-coaster in their search for a perfect fit, when it comes to period protection, less than a quarter (21%) have even considered looking for the protection that fits them perfectly. In fact, a third of women (33%) would keep using the same type of tampon even after it had leaked, with a further 18% holding out to see if it leaked "a few more times" before actively looking for an alternative. This means that British women are settling for ill-fitting period protection every single month.


It seems that women are instead compromising on doing things they love due to worries over leaks. When pressed further, almost 60% admitted that they wouldn’t wear white jeans when they were on their period, half (49%) wouldn’t wear nice lingerie and over one in five (22%) would avoid exercising. This means that for around one week, every month, millions of women across the UK are finding themselves missing out on the everyday things that they love.

Dr. Radha Modgil, GP explains, "Some women, particularly teens, may feel nervous and worried about social activities such as going out with friends, or exercising when they are on their period but what they don’t realise is that it can actually make them feel better. Exercise, for example, could help them feel more positive, and can even relieve any PMS symptoms they may be experiencing. If they have the right sanitary products with the right level of protection, then women shouldn’t feel limited by their period at all."

Perfect fit protection – Introducing Tampax Compak Pearl

Carla Berry, Communications Manager for Tampax comments, "It is shocking to see that despite women spending so much time and money searching for the perfect fit for their outer curves, there is such complacency when it comes to their inner curves and that women would rather just give up on things they love for a week every month."

"At Tampax we are committed to empowering women to seize every moment of every day, with nothing holding them back. We believe that while periods have the right to exist, they don’t have the right to interfere in our lives. As the leaders in feminine care, we have over 70 years of expertise in delivering the right period protection for every woman’s inner curves. We have listened to what women tell us they are looking for in a tampon: superior protection, comfort and discretion, and applied this to the innovation of New Tampax Compak Pearl."

Designed to comfortably fit a woman’s inner curves, New Tampax Compact Pearl expands width-wise to eliminate the gaps that can cause leaks, meaning women no longer need to feel held back from making the most of every moment. The smooth applicator is built for comfortable insertion and the small size and four new stylish wrapper designs with Quiet & Discreet technology means that it fits discreetly into the palm of your hand.

So when it comes to finding the perfect fit period protection – the search is finally over.

New Tampax Compak Pearl is available at all major retailers RRP £2.99*. For additional information on Tampax, please visit or

* pricing and promotion is at sole discretion of the retailer

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